Build,manage and develop long-term Ecommerce relationships with consumer in order toachieve the targeted sales revenue by increasing the brand’s online presence.
Implement e-commerce strategy for a brand in the Luxurydivision, based on commercial target and consumer journey perspective, whiledelivering in accordance to Luxury brand equity
Drive sales performance and monitor sell in, sell out, and SIT
Plan and integrate consumer journey from pre-purchase media,purchase stage on site and post purchase CRM to ensure the luxury brandexperience and consumer experience of the brand
Create and maintain website content
Create and implement animation plans and offers for thee-business
Recommend and implement e-Business optimization
Day-to-day management on e-commerce store operation andimplementation
Monitor online customer feedbacks and provide improvements
Responsible to work with agencies and brand team to drivequality traffic and conversion
Communicate, collaborate and coordinate with internalstakeholders and external agencies to drive e-commerce growth
Develop and implement e-commerce projects for the division
Provide online competitive intelligence, latest e-commerce trendand benchmarking, identify opportunities for business growth and implementaction plans