RESPONSIBILITIES AND ACCOUNTABILITIES :
CEM reporting and participating the CEM target set-up
Provide qualitative and quantitative CEM report for each event and ad-hoc basis.
Base on each BTQ’s CEM profile and challenges to initiate adequate CEM target
Provide client list to fulfill the event strategy annually
BTQ CEM actions / result monitoring and modification
Base on each BTQ’s CEM target and challenges to customize BTQ CEM actions to support business goal
Monitor the progress of CEM target monthly and quarterly and flexibly adjust CEM action based on trend and competitors’ moves
Enhance client experience with Chanel brand and story
Based on the brand guideline, plan the unique CEM actions and ultimate experience for client that only Chanel can do
VIP overseas trip planning, execution and post event / trip service, such as photo management
Marketing tools management
CEM tools planning, ordering and dispatch, such as gifting for different occasions and needs.
CEM material translation and validation, such as Website, EDM, DM, invitation cards..etc.