Senior Data Analyst
Taipei , Taiwan

Position at GroupM

3 best things about the job :

  • Working in a highly dynamic atmosphere : GroupM handles many of the iconic brands and clients and employs some of the best advertising and media professionals in the country.
  • The opportunity to shape the market : With the scale mentioned above, it’s possible to shape virtually any new idea and opportunity.
  • Evangelizing digital to both internal and external stakeholders and working with the best technology and digital business.
  • Responsibilities :

  • Working with team for supporting Ad-hoc analytics and CRM marketing projects and driving customer lifetime value for clients.
  • Utilizing group owned data and subscribed tools to deliver in-depth consumer and industry analysis to support agency BU team in plans and pitches.
  • Conduct qualitative and qualitive research and deliver customized consultant report to clients.Collaborating with GroupM Knowledge members and agency teams to define roadmap of cunlstancy service launches.
  • Coordinate and consolidate group resources for group regularly releases publications or posts to the clients.
  • Identifying opportunities and generate media strategy and GroupM POV to the industry from internal thought leadership projects.
  • Being a public spokesperson on industry issues and to become the Thought Leadership voice of GroupM with a strong, high profile and positive reputation and personality in the market
  • Collaborating with internal / regional stakeholders and external research houses to determine strategy and implementation methods for various products.
  • Working with the technology, data, systems and tools (which are becoming even more critical to our organization) to effectively monitor and improve planning and consultancy capabalilty.
  • Using statistics programing or data mining tool such as SAS, SPSS, R, Python, etc. to deal with complex data sets for identifying opportunities, analyzing, finding and forecasting patterns and interpret trends for group clients.
  • Working closely with GroupM’s providers of media like Xaxis and Light / Plista and m Platform- data / programmatic solution provider of GroupM
  • Be able to apply and implement new technologies to collect data and enhance campaign performance.
  • What You Will Need :

  • Master degree of business administration, sociology, statistics, advertising or marketing.
  • At least 5 years work experiences in a media / publisher, consumer marketing industries and work in projects involving big data.
  • A practical, hands-on approach, and good local research house connections. Be familiar with media performance measurement and research methodology.
  • Proficient in business intelligence and data mining / warehouse tools i.e. SAS, SQL, R studio, Python, can do data mining, modeling and hypothesis testing.
  • Strong hands-on skills ans experiences in analytical, sastatistical analysis and problem solving within patience in order to extract insights and recommendations
  • Having excellent project management and commercial planning capability, can deliver compelling proposals and insightful reports.
  • No fear of numbers and having good analytical skills, can extract data to explore trends and insights. Like observing people and be aware of changing consumer trends.
  • Familiar with webpage structure and design, skilled in coding language like HTML JavaScript CSS C#, etc. would be better.
  • Having tagging architecture knowledge and local market publisher tagging restrictions would also be a massive help.
  • High interest in technology and data as they will become central to our business.
  • A change-making mindset, and a drive for continuous improvement and innovation.
  • A collaborative and astute approach to build trust and respect across our total network we are a multi-agency, multi-layer organization.
  • High emotional intelligence and awareness and therefore able to manage self and others in a constructive manner, always with a talent mindset.
  • Collaborative and astute - able to build trust and respect within the network.
  • A willingness to develop connections within the business community.
  • An eagerness to learn and a willingness to invest time to keep up with the very much evolving digital media industry.
  • Fluent in English with strong communication and presentation skills.
  • Proficiency with Microsoft Excel, Word and PowerPoint
  • More about GroupM

    GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m / SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions.

    GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development.

    GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar.

    Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

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