This role is a multi-branded function which will work on the coordination, planning and execution of online sales & marketing strategic initiatives and project management for site /
APP roll-outs, special projects.
Formulate and implement e-commerce strategy to drive web sales growth, conversion, and improvement in the customer experience.
Manage and partner with eWholesaler / eDB to execute 5P in company online stores in Pureplay, Marketplace, D2C and B&C
Collaboration with customer marketing team to deliver capabilities that maximize digital marketing campaigns, and the integration of social, mobile and alternative cross-
channel retail features that expand new customers and retain existing customers.
Drive engagement of the website across the broader organisation while collaborating within departments to support business strategies via web.
Own and in charge of EC P&L, Drive ROI model
providing input on forecasting and providing guidance on KPIs to measure program performance.
Support and partner with eDB on state-of-the-art fulfilment center to create better user experience
Alignment and review, trafficking of assets, programing and offers, digital spend and allotted budget and site QA.
Identify, understand and assist the affiliate with regional e Commerce capabilities, business plans and local business challenges.
Work with teams to optimize and win-big in mobile.
In conjunction with the Consumer Engagement Team and Brand CRM Teams, develop eCRM strategy and communications plans for site performance growth, retention & conversion.
Explore other potential opportunities that will further drive online business
Bachelor degree in Business Administration or related discipline
A minimum of 5 years of experience in working in Taiwan eCommerce environment especially in FMCG industry, candidate with less experience will be considered as Assistant EC KAM
Experience in managing company-owned e-store & eWholesalers is an advantage
Excellent data analysis and communications skills
Strong knowledge in MS Office especially MS Excel, 91APP and GA
Fluent spoken and written English and Chinese