(Assistant) Brand Communication and PR Manager
Taipei, Taiwan

Job Description :

Purpose of this role :

  • Word of mouth, media influence and KOL advocacy plays a critical role in how consumers view brands.
  • Brands must be seen as authentic with soul, winning the hearts of media and KOLs rather than just paid for sponsorships.
  • This role will work across with brand team to initiate and execute PR strategies at a portfolio and brand level. The successful candidate would be responsible for managing PR agency(s) and building relationships with key media editors and relevant KOLs.
  • He / She will work closely with brand teams to amplify brand activities through leading PR campaigns

  • He / She will be a PR or media expert, able to collaborate with media to offer media-relevant brand stories that bring our brands to life.
  • He / She will build and maintain relationships with KOLs such that they can become brand advocates.
  • He / She will be a great communicator, with excellent relationships with brand teams, PR agencies, talent agencies, digital and media agencies.
  • Excellence of Execution :

  • Initiate and execute PR strategy for Diageo Taiwan portfolio
  • Lead the seeding program with RM agency to engage the core consumers to create WOM and brand advocacy
  • Lead PR campaigns
  • Ensure brand activities amplified through PR where relevant
  • Build up and maintains Media contact
  • Communication :

  • Easily able to manage media and KOLs
  • Able to motivate external agencies and internal teams
  • Able to bring out the best in cross-functional teams
  • Able to manage multiple stakeholders to ensure the best outcome for the business and brands
  • Search and Spin :

  • Adopt global and industry best practice embed into Taiwan
  • Cultural

  • Demonstrate strong Diageo values and continually supporting & challenging all employees to raise their standards
  • Worker Type : Regular


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