Brand Manager (GSK Contractor)
Taipei, Taiwan

Job Purpose

As a custodian of designated brands, Brand Managers is accountable for business delivery and taking the lead in innovation and brand activation.

He / she is the brand owner who’s responsible for understanding category and consumer insights, developing marketing campaigns to grow brand penetration and out-perform competitors.

P&L management :

o Accountable for tasked P&L and well manage A&P.

Consumer learning / Market intelligence :

o Perform necessary analysis regarding category trends, competition dynamics, brand consumption and relevant financial reporting on product sales and prepare reports on timely basis.

o Utilize category and consumer insights to identify growth opportunities and drive marketing initiatives.

Brand Plan & Execution :

o Lead the development of brand growth plans with clear growth objectives and building blocks to get alignment with cross function teams.

o Collaborate with trade / expert marketing and sales team for well-rounded brand plan execution

o Lead agencies to brainstorm and test innovative ideas and execute marketing campaigns based on brand growth plans.

o Set brand activation calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.

Innovation :

o Explore / identify business opportunities for LOC innovation vision board. Work with line manager and influence global / area MKT to bring live the innovation.

Others :

o Lead the internal & external meetings / reviews for designated brands

o Perform other duties as necessary to support the objectives of division and company.

Knowledge / Education Required

o Minimum Level of Education : Bachelor’s Degree required. Business or marketing related course is a plus.

o Min. 2 years of brand marketing experience in FMCG or Consumer Goods

Area of Specialization

o Strong business acumen

o Time management skills and ability to prioritize projects as necessary

o Excellent communication, teamwork, and organizational skills Determination and perseverance

o Strong focus on results

o Experience with Nielsen retail audit data and ability to perform data analysis is a plus

o Proficiency in English


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