Digital Marketing Manager, Corporate
Robert Walters
Taipei, TW

A global consumer products company is looking for a Corporate Digital Marketing Manager to develop the overall framework for performance monitoring of all Brand led social, digital programs and strategy.

Key responsibilities

  • Execute small / medium sized Brand strategies by actively managing the social / online communities of a few brands
  • Manage overall relationships with own / earned media agencies, and engages agency experts to support specific Brand initiatives
  • Manage the third party data platform with regard to owned / earned media
  • Manage the work of Community Coordinator(s), ensures consistency of social media programs across the small / medium sized brands
  • Work with Brand PR Managers and Brand Marketing Managers, develops the relevant qualitative and quantitative aspects that need to be captured to assess the potential relevance and attractiveness of a KOL to the brands
  • Leverage the captured data of the agency, develops brand specific proposals of up-and-coming stars who may have the potential of becoming the Brand’s future ambassadors
  • Work with Regional Social Media Director to coordinate the management / engagement of digital influencers with significant cross border appeal and followers
  • Drive thought-leadership across the affiliates and up to the APAC regional and local Brand and Online teams in making optimal choices on where to play and how to win in digital and social marketing
  • Develop digital marketing knowledge expertise, capabilities and processes among Brands
  • Build knowledge and alignment across Brands on successful key digital metrics across all spectrum of digital marketing activities
  • Develop, with HR and BGMs, social media knowledge upgrade program for each fiscal year and support brand social media / PR head development through on the job coaching, training and with the newly created matrix reporting line.
  • Work closely with Brands and Online teams to propose strategy, analysis and resourcing plan to enable
  • Leverage scale (media buy, efficiency, network), build consistency (rules of engagement and KPIs) and digital knowledge and capability through below key directions
  • Partner closely with regional and online team to enable a more holistic view and integrated planning process to all digital marketing / media, inclusive ecommerce
  • Key requirements

  • Minimum six years working experience in online, digital marketing, ideally gained at top tier Beauty / Luxury company and / or FMCG company in a functionally relevant position
  • Ideal candidate will have operational social media and digital marketing experience gained either in an agency, or in a brand team
  • Exposure to community-based marketing and e-commerce
  • Strong analytic skills
  • Strong communications and interpersonal skills
  • Understanding of web technologies involved in digital and social platforms
  • Ability to work in a highly matrix environment
  • About the organisation

    The company is one of the top-tier brands in the world. The company offers collaborative team culture with significant career opportunities to successful candidate.

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