Brand Manager, HCV
AbbVie Inc.
Taiwan, Taipei, Taipei


Leadthecomprehensionof patientexperienceinsightsacrosstheBrandandInFieldTeamand developthePatientJourneytofocus theBrandTeamonthedeliveryofpatient-

centric strategiesincludingCLMengagementandcustomizationwithinAbbViebusinesscodeof conduct,policiesandallapplicablelawsandregulations.


  • Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-
  • HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.

  • Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
  • Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
  • Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-
  • traditional partnerships, multi-channel opportunities and multi- stakeholder initiatives in order to meet strategic brand objectives.

  • Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
  • Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
  • Monitor brand KPIs, manage budget and brand P&L, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
  • Support the Brand Team around a brand vision and objectives that are shared by all members.
  • Take accountability and responsibility for Brand Team activities and processes

  • Bachelor’s degree or equivalent.
  • Relevant experience with proven track record of success in
  • marketing within biotech / pharmaceutical industry
  • Ability to translate strategies into actionable and realistic marketing actions
  • Ability to lead, motivate and coordinate cross functional teams
  • Solid working knowledge of healthcare environment and evolving landscape
  • Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
  • Solid knowledge on finance principles and processes
  • Ability to engage external stakeholders with traditional and innovative solutions
  • English language proficiency verbally and in writing
  • Preferred :

  • Demonstrated successful Sales & Marketing track record within Biotech / Pharmaceutical industry
  • Background of Pharmacy, Science or Biology is a plus
  • HCV marketing experience is a plus.
  • Key Stakeholders :

  • External - Patient advocacy groups, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital);
  • Internal - In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
  • Travel : No
  • Job Type : Experienced
  • Schedule : Full-time
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