PRIMARY FUNCTION / OBJECTIVE :
Leadthecomprehensionof patientexperienceinsightsacrosstheBrandandInFieldTeamand developthePatientJourneytofocus theBrandTeamonthedeliveryofpatient-
centric strategiesincludingCLMengagementandcustomizationwithinAbbViebusinesscodeof conduct,policiesandallapplicablelawsandregulations.
CORE JOB RESPONSIBILITIES :
Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-
HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-
traditional partnerships, multi-channel opportunities and multi- stakeholder initiatives in order to meet strategic brand objectives.
Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
Monitor brand KPIs, manage budget and brand P&L, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
Support the Brand Team around a brand vision and objectives that are shared by all members.
Take accountability and responsibility for Brand Team activities and processes
PREFERRED QUALIFICATIONS :
Bachelor’s degree or equivalent.
Relevant experience with proven track record of success in
marketing within biotech / pharmaceutical industry
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead, motivate and coordinate cross functional teams
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes
Ability to engage external stakeholders with traditional and innovative solutions
English language proficiency verbally and in writing
Demonstrated successful Sales & Marketing track record within Biotech / Pharmaceutical industry
Background of Pharmacy, Science or Biology is a plus
HCV marketing experience is a plus.
Key Stakeholders :
External - Patient advocacy groups, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital);
Internal - In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
Travel : No
Job Type : Experienced
Schedule : Full-time