Media / Digital Communication Manager, Beverage
Robert Walters
Taipei, TW

This role is responsible for proactively leading all aspects of content development and omni-channel communications. This position needs to understand how to build audiences and is responsible to grow engagement by reaching more people, more often and longer on our Paid, Owned and Earned channels.

Key responsibilities

  • Develop and execute the media direction and strategy by building annual plan to deliver relevant and surprising content to the key audiences in very media channels
  • Identify great story opportunities coming from the market and puts audience plans into action together internal different functions
  • Lead the country organisation in developing innovative media network plans, utilising strengths and differences of various partner platforms for programming and distribution as well activation of relevant media partners for communications
  • Key requirements

  • A senior media professional with an extensive media network in the market
  • Minimum eight to ten years experience in Media, Digital Communications, or Strategy in media companies
  • A strong creative and operational background
  • Ability to think strategically on how to build audience engagement
  • Understand different strengths and weaknesses of partner platform and utilise them to maximise engagement
  • Understand and educate the organisation on media consumers and their constantly changing consumption behaviours
  • Proven leadership qualities and presentation skills
  • English is a must
  • About The Organisation

    The company has a long history in the industry and is one of the leading products in beverage category. Successful candidate will be offered competitive package and clear career path.

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