Country Brand Lead, Rare Disease
Pfizer
Tamsui, Taiwan, China
6天前

Position Summary

Responsible for planning, leading and implementing marketing strategies and tactics for the Rare Disease portfolio. Responsible for driving financial performance and management of franchise A&P.

Will identify market opportunities, and actions designed to increase market share, optimize the existing portfolio and prepare the market for the launch of Vyndaqel (CM and PN).

Will ensure maximization of financial and human resources consistent with local and global asset / portfolio strategies.

Ensures that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA), as appropriate.

Position Responsibilities

  • Accountable for the strategic plan that maximizes patient impact and delivers against financial objectives for the category or business segment end-
  • to-end. This will include the existing portfolio and launch preparations for new assets, including Vyndaqel.

  • Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences to meet local market needs.
  • Leads the cross functional brand / category team and is accountable for its effectiveness and performance
  • Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
  • Accountable for developing the organizational capabilities necessary to execute the strategic plan.
  • Responsible for the revenue and DME forecasts
  • Leading the development of the strategic trademark plan, and align recommendations with the global team and executive management;
  • Identify new market opportunities by reviewing researches, creating studies, analyzing investments, and global alignment with the company directives;
  • Define priorities in the development of new projects and launch of new products, defining responsibilities, objectives and deadlines;
  • Direct and follow up the interface with the various areas of the company, such as : plant, sales force, regulatory, market intelligence, medical, legal, finance, etc.
  • in order to inform, seek and / or solve issues relating to products that may be under its responsibility;
  • Design, together with the team and stakeholders, action plans for growth of the brands, according to the strategy defined by the company.
  • Manage the team (two direct reports - one CBL and one CBM) and develop our colleagues using human resource management tools.
  • Organizational Relationships

  • Reports directly to the EMGL Rare Disease
  • Leads the marketing team for the category with 2 Direct Reports
  • Works closely with the Country Category Lead in managing the category holistically at the country level.
  • Collaborates on an ongoing basis with RTAL, Implementation Lead, and cross functional partners in pulling through glocal operating model
  • Education and Experience

  • 5 - 10 years of marketing experience within the industry
  • Bachelor's Degree or equivalent required, Master's degree desired
  • Proficiency in English and Mandarin
  • Technical Skills Requirements

  • Self-aware
  • Builds effective teams
  • Grows others
  • Leads change and innovation
  • Demonstrates business acumen and entrepreneurial spirit
  • Acts decisively in complex and fast-moving environment
  • Commits to One Pfizer and OWN IT
  • Insight Mastering
  • Data Analysis, Interpretation, Communication - Mastering
  • Strategy & Planning Applying
  • Execution - Mastering
  • Innovation Applying
  • New Asset Applying
  • Metrics Mastering
  • Matrix management - Mastering
  • Market Access Applying
  • Market Research Applying
  • Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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