We are looking for product manager for a short-term assignment (STA) to join our Oncology Business Unit 2, Roche affiliate in Taiwan and develop a pre-
launch plan for Kadcyla. Kadcyla is a strategic brand at HER2 franchise and a key growth driver as well. KATHERINE study data has just been published in Dec.
2018 at St. Antonio and viewed as clinical practice changing data. We need your support to shape the landscape for early breast cancer treatment for both Kadcyla and Perjeta.
Reporting to and working closely with the Marketing Manager of the HER2 Franchise, you will help shape the brand strategy and drive implementation by providing the link between strategy and execution.
You will work cross-functionally to prepare for and support the pre-launch plan of Kadcyla in eBC. You will contribute to the HER2 franchise integrated strategy, focusing on the commercial aspects in collaboration with Market Access, Medical and Pricing functions.
Your responsibilities will be :
Accountable for the management of a defined product portfolio with specific attention to product availability to meet customer demand / business needs
Translate Roche Pharma Global strategy into local marketing plans
Plan and successfully launch new indications
Help develop appropriate marketing strategy and tactical action plans to optimize performance
Ensure that assigned products are accurately forecasted; manage the introduction of products; and that product changes / updates are communicated
Ensure that all commercial product management tasks are properly implemented
Ensure that the sales force has the product related knowledge and skills required to sell / promote the products
Monitor monthly progress against plan and recommend corrective actions
Complete TAEs and customer profiling, mapping and engagement
Align with the medical team for strategic planning
Share regular competitive analysis and key market trends with commercial operations.
Conduct different scenario planning prior to outcome or data read-out, and plan ahead for contingency actions
Respect the compliance with all relevant Roche guidelines and policies
Bachelor’s Degree (marketing, business management or life sciences discipline is preferred)
MBA or other relevant Graduate or Post-Graduate Degree is a plus
2-3 years’ experience as product manager, new launch planning & management is a plus
HER2 commercial experience preferred
Managed branding, medical education and public relations / communication agencies
Budget management experience
Experience in translating science into marketing messages
Skills / Abilities
Strong business insight : knowledgeable about the industry, Roche's business model and value proposition, key competitors and other marketplace factors / dynamics
Financial acumen and strong analytical skills capable of effective and efficient use of market research, business forecasts and other quantitative and qualitative data : demonstrable ability to use such data to help inform and shape strategies, plans, activities, events and opportunities
Strong communication & presentation skills : with professional maturity, confidence and competence
Strong interpersonal & partnering skills : a proven ability to work effectively and efficiently in cross-functional, often virtual and matrix teams and develop important relationships both internally and externally
Strong organizational & time management skills : proven ability to effectively manage and complete multiple priorities and projects across numerous time zones
Strong negotiation skills; Strong customer orientation
Who we are At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-
focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche is an equal opportunity employer.