Are you looking for a brand management role that allows you to drive robust customer insights and shape promotional effectiveness?
If so, this Product Brand Management Rx Manager role could be an exciting opportunity to explore.
As a Product Brand Management Rx Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following :
Key Accountabilities / Responsibilities :
New product launch strategy and operational planning
Join plan session with cross functional team with Market Access / Medical, Regulatory, Region / Global to have launch excellence
Formulate and implement product marketing goals, strategies, plans and programs to ensure share of market and profitability of products.
Organise and execute the overall product marketing activities and programs such as symposium, forums and overseas congress etc.
Ensure effective control and monitor of marketing results within designated budgets.
Prepare and implement product promotion expense budgets.
Develop and implement product knowledge training and product communication tools (detailing pieces. Patient education kits).
Analyse competitive position of company products and recommend price structures.
Establish solid rapport and specialised presentation to key customers
Conduct market research programs. Supervise and co-ordinate advertising programs and PR events.
Communicate with field forces on sales campaigns and marketing activities and monitor follow-through
Prepare product forecast for adequate stock
Review and approve the artwork for post approval variation in labeling or CMC change including providing data to support the PSR submission and also align with artwork management SOP.
And perform L1 monitoring of artwork process and activities within their area of responsibilities.
Support quality related activities and comply with LOC QMS process- change control, repacking and artwork management
Basic Qualifications :
We are looking for professionals with these required skills to achieve our goals :
At least 2 years of experience in pharmaceutical marketing
Experience in full product life cycle from launch to mature phase, including experience in managing Specialty Care brands.
Understanding and appreciation of pharmaceutical market situation and trends / customers / competitors / regulations
Development of marketing and action plans
Demonstrated good written and communication skills
Demonstrated persuasive and influential ability
Preferred Qualifications :
If you have the following characteristics, it would be a plus :
Strategic planning and organization skills
Excellent written and verbal communication skills
Maximizing performance with integrity
Accountability for achievement
Persuasive and influential ability
Teamwork and collaboration
Resilience and tenacity