Product Marketing Manager, Brand and Reputation
Google
Taipei, Taiwan
2天前

The Brand and Reputation Marketing team is tasked with demonstrating Google’s contribution to the societies and economies of the countries where we operate.

The team’s focus areas are proving Google’s helpfulness in driving economic growth and showing Google’s digital responsibility.

Through online and in-person courses, we strive to help small and midsize business owners, individuals, and developers gain new skills to advance their careers, find a job and / or make their businesses more successful.

When it comes to digital responsibility, we educate users about how to take control of their data, how to be vigilant online, and how we are committed to helping them along the way.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.

Our job is to demonstrate how Google's products solve the world's problems from the everyday to the epic, from the mundane to the monumental.

And we approach marketing in a way that only Google can changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Drive marketing campaigns and initiatives from planning to execution, tracking to analysis.
  • Use data-driven insights to support developing strategies and action plans including prioritizations.
  • Drive creative strategies for communicating our messages / narratives and lead overall related campaign execution, including on-site production of events and high end experiences to ensure flawless execution.
  • Work closely with cross-functional teams (Policy, Communications, etc.) in driving holistic messaging and best cut through key opinion formers.
  • Own and drive digital workshop product, content, and partnership strategy, oversee ongoing work in collaboration with relevant product teams.
  • Minimum qualifications :

  • 4 years of relevant work experience in marketing, consulting, agencies, or relevant fields.
  • Project management and stakeholder management experience.
  • Ability to speak and write in Chinese and English fluently.
  • Preferred qualifications :

  • Experience in product / brand marketing, public relations, or public policy.
  • Experience collaborating with a wide range of stakeholders from many teams and functions in a fast-paced environment.
  • Strong organizational, project management, and analytical skills.
  • Excellent communication skills (both verbal and presentations).
  • Ability to drive innovation, while paying close attention to details.
  • Ability to take initiative, think strategically, and work with ambiguity.
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