2-1 Innovation calendarLead I2M submissions by preparing PDR (Product Development Request) and LR (Launch Request) for strategic launchesCo-
own I2M process with PCM on strategic launches for the following : o Coordinate with multi-market and multi-functional stakeholders to gather all key information required for pre-
launch evaluations ie. IBR, Meridien codes, Artwork, Pricingo Lead P&L submission with Chocolates Category Financeo Align key stakeholders on launch ie.
P&L with local finance, adherence to import with SARA, launch targets with CPA and SalesPack-size extension and 2nd pack design to delivery right PPA to customers and consumersResponsible for all the documentation (Master Data, Pricing Authorization Form, Factsheet, selling story) on strategic launchesLead and execute launch plan in collaboration with CPA teamIntegrated Marketing CommunicationLead Integrated Marketing Communication (IMC) activation plan with key stakeholdersie.
CPA, sales, supply chain, PCM, etc..Network with key regional and local stakeholders across functions and geographies to build category expertise enabling share and reapply best practices into the local marketResponsible for agency briefing and management to adapt Equity content in line with local requirements and design digital activation plans for key launchesLead and coordinate integrated post launch reviews, including communication effectiveness, media performance, consumer insights, trade feedback and sales resultsFinancial Planning ProcessLead annual AC business planning on strategy, launch calendar, financials and investmentsParticipate in Integrated Business Planning (IBP) by providing quality inputs for strategic brand launches and managing full year profitability on key measures ie.
GSV, NR, GM%, A&C and market share (where available)Responsible for overall management of A&C spends, including vendor creation, initiating Purchase Orders (POs), managing invoices and performing goods receipt once activities have concludedProtocolsAny changes related to the strategic documentation must be compliant to the related protocol and follow the correct approval process.
Whilst the above content is comprehensive description of the roles and responsibilities there may be other additional elements that form part of the Assistant Brand Manager role that have not been captured but are still part of daily work activities.
Prefer FMCG background, overall 3-4 years working experience, marketing for more than 1 year; Experience in retail BTL & promotion experience is required and experience in NPD & Equity experience is preferred