Marketing Operations Manager -APAC
National Instruments
Taipei, TW, Shanghai Shi; TW, CN, TaipeiCN, TW, Shanghai Shi; TW, CN, CN

MarketingOperations Manage r APAC

National Instruments isseeking an experienced Marketing Operations Manager to join our fast-paced, global B2B Marketing organization in APAC.

We’re looking for a strategic thinker who willdevelop the global strategy for Marketing Operations focus areas, shiftseamlessly to oversee and drive tactical execution, and ultimately will beaccountable to achieving the global outcomes and targets.

In addition, you willmanage all marketing operations aspects within the APACregion, driving scale, efficiency, and effectivenessacross Marketing inthe region.

You will increase ROI and deliver attributioninsights, while building and deepening Salesand Marketing stakeholder understanding.

You will manage performance acrossmarketing to ensure the region meets targets.

This is a key,influential leadership role that drives Marketing innovation, agility andeffectiveness.

GlobalResponsibilities (approximately40%)

  • Lead global, cross-functional initiatives to driveglobal scale, innovations, efficiency, effectiveness and standardization for a Marketing-
  • widePerformance Management . In this capacity, you will be accountable fordelivering a global attribution model while defining processes and overseeingimplementation of corrective actions.

    You will align marketing strategy with tactics,ensure effective execution of marketing strategy and plans, leverageanalytical modeling to deliver and present insights and recommendations, and drivestakeholder alignment to improve Return on Investment (ROI) on a regularcadence.

    You will provide input to optimize ROImodels to allow the organization to make decisions that drive impact andinvestment efficacy.

    You will manage initiatives through the fulllifecycle of planning, initiation, execution, monitoring and controlling. Youwill evangelize and act as a change agent to influence and drive implementationglobally.

    You will be accountable to achieving performance results andaccelerate continuous improvement.

  • Stay abreast of trends and innovations in marketingoperations, share insights and recommendations with the global team members and support effortsto continuously evolve the marketing operations function.
  • RegionalMarketing Operations Responsibilities for APAC (approximately 60%)

    Inaddition to the global accountability for select focus areas ofMarketing Operations, this position is responsible for managing the regionaloperations of Marketing and is accountable for optimizing efficiency and achievingoutcomes in the region for :

  • Attribution. Deliver attribution insights,clearly communicate options and tradeoffs, make recommendations for marketingactivities based on impact, drive decision-
  • making processes to improve businessoutcomes, and oversee implementation of resulting decisions.

  • Targets & Plans. Lead and manage the marketing planning, budgeting andforecasting processes on a regular cadence. Align, coordinate and partner withstakeholders in Marketing, Sales, and Finance to closely monitor, re-
  • allocate,reconcile, manage variances and ensure achievement of targetsfor budget, forecast.

  • Demand Operations. Define, optimize and govern the operational aspects ofregional demand (process, routing, thresholds, feedback).
  • Drive alignment andcollaboration with Sales, aligning capacity and volume. Run ongoing regional demandoperations to ensure integrity in outcomes.

    Manage and run Regional LeadCouncil meetings. Act as the main point-of-contact within theregion to respond to internal Sales and Marketing demand questions.

  • Performance Management . Accountable to achieve regional performance pipelinetargets by leading the regionalPerformance Management process.
  • Support definition and governance of marketingmeasurement frameworks. Ensure roll-up of regional results, forecasts, and correctiveand preventive actions are managedand implemented across the region to achieve targets.

  • Dashboards and Reporting. Develop and manage dashboards and reports tosupport the above areas.
  • Thisposition reports to the global Director of Marketing Operations, with dottedline responsibility to the Regional Marketing Leader.


  • 7+ years of experience leadingregional marketingoperations or equivalentin the APAC region as part of a fast-pacedglobal B2B organization
  • Demonstrated success managing regional marketingoperations
  • Ability to be strategic while drivingtactical execution to outcomes.
  • Adept at moving and aligning organizations, leading by influence across alllevels of the organization
  • Experience measuring, driving, and improvingMarketing Return on Investment. Proven track record compelling organizational changeto increase marketing impact.
  • Maintains a laser focus on business and marketing priorities andcustomers.
  • Dynamic executive presence, comfort and depth ofexperience engaging with executive leadership in Sales and Marketing
  • Experience developing and managing budgets anddriving decisions that resulting in investment efficacy.
  • Deep technical knowledge of sales processes andpipeline and marketing operations, automation, data flows, campaign execution,business intelligence / analytics, demand generation and lead management.
  • Stronganalytical skills and business acumen.

  • Ability to synthesize extremely granular data and translate itinto clear and concise story lines and actionable insights for internal andexternal teams.
  • Superior verbal, written communication skills inEnglish. Ability to adapt presentation styles to effectively communicate,evangelize and lead by influence across all levels of the organization.

  • Highly self-motivated, strongorganization skills and ability to autonomously prioritize multiple requests from various stakeholders
  • Ability to build strong working relationships,influencing and collaborating with Marketing functions, Sales Operations,Business Intelligence, Finance and other key stakeholders across all levels ofthe organization
  • Education MS / BS / BA degree required, preferablywithin Marketing, Finance, Engineering, or Information Technology
  • Expert proficiency in MS Excel, PowerPoint. Experiencewith SalesForce.
  • Preferred Qualifications

  • Experience in GlobalMarketing Operations
  • Depth and breadth ofexperience utilizing attribution models to connect marketing activities tooutcomes
  • Experience with Allocadia for planning and budgeting,tracking
  • Experience with Tableau
  • SeniorityLevel

    Sr Level. This is anindividual contributor influential leadership role.

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