Brand Manager, Oncology
AbbVie, Inc
Taipei, Taipei, Taiwan
3天前

PRIMARY FUNCTION / OBJECTIVE :

Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-

centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

CORE JOB RESPONSIBILITIES :

  • CollaboratewithBrandTeamandIn-FieldTeammembers,facilitatecross-stakeholder discussions(withHealthCareProfessional(HCP)andnon-
  • HCPstakeholders)andsynthesizethe insightsgainedtoidentifytargetsegments,todeterminebrandpositioning,todriveCloseLoop MarketingengagementandcustomizationandtopopulateBrandPlanInsightsChapter.

  • SecureinputandcrossstakeholderviewpointsinordertodeveloparobustandaccuratePatient Journey;proposestrategicobjectivesfortheBrandTeamreviewbasedon PatientJourney findingsandchallengeandcritiqueBrandTeamstrategiesinordertoensurepatient-centricity.
  • Ensureallfunctionaldeliverablesareconsistentwithbrandinganddeliveremotionalmessages alignedto BrandStory.
  • Guidethedesignandimplementationofallmarketingactivitiesandincludeinnovativemarketing tactics,traditionalandnon-traditionalpartnerships,multi-
  • channelopportunitiesandmulti- stakeholderinitiativesinordertomeetstrategicbrandobjectives.

  • Ensureallin-fieldmaterials,strategiesandtacticsarealignedinorderto drivemomentumof strategicbrandobjectives.
  • Leadthedevelopmentof marketinginputstoStrategicBrandPlan,consolidatethe1-year tacticalBrandPlanandcoordinatepreparationoftheLongRangePlantodrivebrandsuccess.
  • MonitorbrandKPIs,manage budgetandbrandP&L,trackROImeasurementsforallmarketingactivitiesinorder toachieveor exceedbrandplanobjectives.
  • Supportthe BrandTeamarounda brandvisionandobjectivesthataresharedbyallmembers.
  • TakeaccountabilityandresponsibilityforBrandTeamactivitiesandprocesses
  • PREFERRED QUALIFICATIONS :

  • Bachelor’s degree or equivalent
  • Relevant experience with proven track record of success in marketing within biotech / pharmaceutical industry
  • Ability to translate strategies into actionable and realistic marketing actions
  • Ability to lead, motivate and coordinate cross functional teams
  • Solid working knowledge of healthcare environment and evolving landscape
  • Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
  • Solid knowledge on finance principles and processes
  • Ability to engage external stakeholders with traditional and innovative solutions
  • English language proficiency verbally and in writing
  • Preferred :

  • Demonstrated successful Sales & Marketing track record within Biotech / Pharmaceutical industry
  • Background of Pharmacy, Science or Biology is a plus
  • Oncology / Hematology marketing experience is a plus.
  • Key Stakeholders :

  • External - Patient advocacy groups, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital);
  • Internal - In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
  • Travel : No
  • Job Type : Experienced
  • Schedule : Full-time
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