CG CPC Segment Team Head CG CPC 客群管理主管 Retail Banking
Citigroup Inc
Taipei, Taiwan


  • Planning for business initiatives to grow CG / CPC CIF, net new money and revenue
  • Conduct insightful financial analysis to support business initiative proposal
  • Responsible for marketing campaign planning and execution, including client reward program, branch-based micro-marketing program, and VIP events (e.
  • g. VIP night; Golf tournament)

  • Support branch related projects, including frontline sales and customer communication
  • Regional / cross-functional project management
  • Qualifications

  • Preferable 7-10 years banking experience in marketing, customer segmentation, or sales management office.
  • Responsible for affluent customer acquisition from developing, planning, execution, and implementation on the new initiatives to successfully drive acquisition momentum to meet goal.
  • Responsible for segment value proposition enhancement to come up with the new client feature, privilege, and offer and to implement
  • Responsible for customer portfolio, productivity, and movement analysis to identify opportunities to increase segment profitability.
  • To perform as new project owner to work and coordinate with business partners to ensure the quality and progress, project delivery on time, and effective project outcomes.
  • Strong knowledge on wealth management and retail banking product and process.
  • Fluent in English presentation, writing, and communication.
  • Travel

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