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1. Demonstrate strategic planning and tactical execution capability
Lead, design, and facilitate launch strategy / brand planning process for Brigatinib. Develop sales forecast based on Critical Success Factors and Brand Objectives.
Utilize specific, relevant metrics to measure brand performance against both the sales results, as well as, non-financial KPIs such as brand preference and customer perception and patient access.
Plan, administer, and manage commercial budget and resource allocation based on priority and necessary trade-off for overall performance of the brand.
Execute, evaluate and adjust rolling tactical marketing plans including both traditional and e-marketing activities
2. Strong alliance and networking capability
Manage customer relationships with Key Opinion Leader (KOL), top national influencers / prescribers, as well as payers, and other key stakeholders for NSCLC treatment and Brigatinib.
Exhibit cross-functional teamwork to ensure alignment with key stakeholders in Taiwan brand team (Sales, Medical, COE, and Regulatory).
Demonstrate good collaboration between area / region / Global Brigatinib team.
3. Company business policy & compliance
Fully understand industry and company policy & code of conduct.
Ensure all marketing and sales activities comply with regulatory environment with the goal of maximizing product opportunity.