Customer Marketing Manager
Taipei , Taiwan

Job Description

Diageo is a global leader in beverage alcohol with over 200 brands, old and new, large and small, global and local - the depth and breadth of our product portfolio across beer, wine and spirits is second to none, with brands sold in 180 countries, at almost every price point in every category.

We're a young company born from an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997.

With a history of more than 100 years in the Greater China market, Diageo now offers a wide collection of premium drinks including Johnnie Walker, Windsor, Baileys, Smirnoff, Guinness and many others in this huge potential market.

Established in Shanghai in 2002, our Greater China Hub office oversees the international spirits business in China, Taiwan, Hong Kong and Macau.

What is the culture like?

We are an organisation that creates products that are part of celebrations, and our culture reflects this. Our culture is rooted in a deep sense of our purpose and values, our personal connections to our brands, our relationships and our passion to win in the marketplace.

Our values are not just words on a page. They underpin our business and guide how we work : we are passionate about our customers and consumers and want to be the best.

We give each other the freedom to succeed and value each and every person’s contribution. Pride is a source of energy for our company.

We work hard so we can be proud of what we do, and how we do it.

We have a passionate team in Taiwan which celebrates diversity and strives to be the best they can be!

The role offers you the opportunity to work in an international team, experiencing the diversity that is the GT business.

Operating in a diverse, dynamic environment, this role functions across a multi-country, multi-national, multi-channel, and multi-

outlet, multi-currency environment, serving a wide diversity of customers and operating in a complex mix of regulatory environments

What you will need to accomplish in the role :

  • Beating the Competition. Ensure Diageo wins share through the execution of the category and commercial plan
  • Drive Footfall, conversion and average transaction value through Shopper interruptions delivered at scale
  • Increasing distribution, rate of sale and visibility through Ease of Shop Implementation
  • Embed category thinking within the commercial organisation and with priority customers and partners
  • Lead JUBP with the customer
  • Full accountability of the A&P including post evaluation
  • What you need to bring to the table :

  • At least 5 years’ experience, gained in a Customer Marketing environment.
  • Demonstrate Channel / Customer understanding that can be leveraged at pace.
  • Be skilled in delivering compelling range / merchandising reviews and POP change recommendations.
  • Be a compelling seller, stakeholder influencer and excellent communicator and presenter with adaptability of style.
  • Have excellent project management and commercial planning skills.
  • Be highly self-motivated.
  • Have a high level of analytical capability, using data and research to understand customers and categories and building compelling proposals from analysis.
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