Asia Regional Product Manager
Hsinchu, Taiwan
3d ago

Company Overview

KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies.

No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us.

KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays.

The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and in 2019 we invested 15% of sales back into R&D.

Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world’s leading technology providers to accelerate the delivery of tomorrow’s electronic devices.

Life here is exciting and our teams thrive on tackling really hard problems. There is never a dull moment with us.

Group / Division

SPTS wafer processing solutions include market-leading silicon etch, dielectric etch, dry-release etch, PVD, PECVD and molecular vapor deposition (MVD®), available with a range of wafer-handling options applicable to R&D, pilot production, or volume production environments.

SPTS is headquartered and has its main manufacturing facility in Newport, UK, with additional manufacturing in Allentown, Pennsylvania.

SPTS operates across 19 countries in Europe, North America and Asia-Pacific, and offers comprehensive service and spare parts support through a worldwide network of service centers and qualified local agents.

Job Title : Asia Regional Product Manager

Contract : Permanent

Business Area : SPTS Product Management

Location : Taiwan or China

Primary Purpose of Role

The Asia Regional Product Manager (ARPM), as part of the broader Product Management team in the UK, will be heavily involved in supporting Etch, CVD, PVD and ECD systems sales and assisting the UK team in various technical aspects of the sales process.

Starting with qualifying Asia sales opportunities, the ARPM will be answering questions from the sales team / customer, helping the UK to respond to customer specifications and visiting customer sites to progress the sales prospect.

The initial Asia’ focus will be on Taiwan & China. In the future this may extend to covering Korea, Singapore / Malaysia & Japan.

The ARPM will visit the UK Factory typically every 6 months for updates from the Product Management team. Through interaction with various resources (including the customer base, suppliers, analysts) the ARPM will develop an in depth understanding of the Asia markets and our position within those markets aiming to contribute to the increased footprint of Etch, CVD, PVD & ECD products in the region.

Product Management’s responsibilities don’t stop after the sales process has been completed. You will assist the account teams providing updates on product development, market trends and acting as the Asia customer representative in factory-based work.

There will also be opportunities to attend (virtual or in person) trade shows / technical conferences and to present technical papers.

Your interactions with sales and with customers will involve the ability to communicate in technical details for the various product lines.

However you will not be expected to be as competent in each product as the individual Product Managers. The Product Managers will be relying on your inputs to steer their understanding of your customers.

This is a team effort and they will assist you where greater technical detail is required by the customer.

This position will involve extensive Asia regional travel and occasional travel to the UK Factory.

Key Responsibilities & Areas of Involvement

Covering :

Etch, CVD, PVD & ECD product lines.

Specialty Semiconductor markets (Power, RF, MEMS & Photonics)

Advanced Packaging market.

Asia’ initially meaning Taiwan & China.

In the future this may extend to covering Korea, Singapore / Malaysia & Japan.

Qualifying an opportunity

Together with the UK Product Managers, decide if we want to compete for a piece of Asia business based on knowledge of the application, the competitive and commercial situation, strategic value.

Sales support

Once an opportunity is qualified, providing answers to questions from the customer / sales team. Conference calls and / or visiting the customer to progress the opportunity through discussion and presentation.

Assisting the UK Product Management team and experts in the Business Units (BU) in answering purchasing specifications. Providing inputs to the Contract Managers for accurate quoting.

Develop information sources

Develop contacts at customers, suppliers, analysts that can be used as sources of market intelligence. Sharing the gathered information with Product Management & the BU.

Customer Demos

In the case of qualified prospects that require demos, discuss the demo requirements in detail and help to complete and review the demo request form with the customer and BU.

Provide information in support of live demos.

Competitor analysis

Using a variety of information sources, learn about our competitors’ products in terms of specifications, pricing, development plans etc.

Assist the Product Managers in maintaining a competitor database.

Market research

Develop an understanding of Asia markets and trends using knowledge gained from customers, suppliers, analysts (including our own Market Analyst), conference papers, internet research, etc.

Product promotion

Attend trade shows and conferences. Contribute to technical papers & give presentations at the same. Identify new opportunities to promote the products and SPTS.

Online promotion through webinars.

Reporting to

VP Product Management

Working mainly with

Other members of the Product Management teams

Sales / Accounts teams

Product Business Units

Customer & Product Support

Senior Management Team

Skills and Experience


Knowledge of some of the following would be advantageous :

  • How semiconductors are manufactured.
  • Processing of semiconductors (Etch, CVD, PVD, ECD in particular).
  • Semiconductor device packaging.
  • The business of semiconductor manufacture.
  • Personal skills

  • Enthusiastic with a positive attitude.
  • Self-motivated and proactive.
  • Excellent attention to detail.
  • Able to work under pressure and to tight deadlines.
  • Able to build relationships and trust with customers.
  • Able to work across multiple levels within the company and across regions.
  • Excellent communication skills, both written and presentational.
  • Open, co-operative, empathetic.
  • Fluent in English, Chinese is preferred but not essential.
  • Qualifications

  • Degree qualified in a technology field.
  • Experience

  • Proven experience of wafer processing gained either at an equipment vendor or a wafer fab.
  • We offer a competitive, family friendly total rewards package. We design our programs to reflect our commitment to an inclusive environment, while ensuring we provide benefits that meet the diverse needs of our employees.

    KLA is proud to be an equal opportunity employer

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