Job Description :
Top 3-5 Accountability
Lead the development and execution of brand social and digital strategy
Lead digital strategy and development, including digital strategy planning, budget management, operation management
Manage all digital platforms and proactively identify growth drivers and generate content in social / digital marketing channel
Centralise the data source and cross check the data from different digital channels, regular review the data to generate the insight including consumer behaviour, campaign performance.
Keep optimising the execution plan, media mix and content strategy to improve the outcome
Share the experience and insights to the global digital team. Other relevant assignments and ad-hoc projects
Qualifications and Experience Required
Strong consumer or category marketing capabilities
5+ years’ experience in digital Marketing
Excel in various source of data analysis to get solid knowledge of consumers’ social behaviour and insight which could adapt and optimized the performance.
Rich experience of digital media planning with deep understanding of media trend, consumer consumption and media dynamic.
Well connection with digital media networking is a plus.
Experienced in KOL and influencers strategy development and management. Confident and comfortable to be as the brand advocator on behalf the brand, good storyteller.
Experience of O2O execution, knowing how to connect the dots of online and offline campaigns to maximize the impact.
Experience of working in an international organization, capability to engage foreign senior stakeholders
Experience of ECRM management is a plus.
Attention to details
Worker Type : Regular