Digital Manager - Single Malt Whisky
Diageo
Taipei, Taiwan
4天前

Job Description :

Top 3-5 Accountability

Lead the development and execution of brand social and digital strategy

  • Lead digital strategy and development, including digital strategy planning, budget management, operation management
  • Manage all digital platforms and proactively identify growth drivers and generate content in social / digital marketing channel
  • Centralise the data source and cross check the data from different digital channels, regular review the data to generate the insight including consumer behaviour, campaign performance.
  • Keep optimising the execution plan, media mix and content strategy to improve the outcome
  • Share the experience and insights to the global digital team. Other relevant assignments and ad-hoc projects

    Qualifications and Experience Required

  • Strong consumer or category marketing capabilities
  • 5+ years’ experience in digital Marketing
  • Excel in various source of data analysis to get solid knowledge of consumers’ social behaviour and insight which could adapt and optimized the performance.
  • Rich experience of digital media planning with deep understanding of media trend, consumer consumption and media dynamic.
  • Well connection with digital media networking is a plus.

  • Experienced in KOL and influencers strategy development and management. Confident and comfortable to be as the brand advocator on behalf the brand, good storyteller.
  • Experience of O2O execution, knowing how to connect the dots of online and offline campaigns to maximize the impact.
  • Experience of working in an international organization, capability to engage foreign senior stakeholders
  • Experience of ECRM management is a plus.
  • Attention to details
  • Worker Type : Regular

    Regular

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