Country Brand Lead
Pfizer Canada Inc.
Tamsui, Taiwan, China


Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and OPEX of Champix / Internal Medicine Global Brands (PEH Legacy), ensuring the realization of revenue and profitability targets in country


s Provide local insights and brand feedback to IMB Internal Medicine Lead / Regional TA Lead (RTAL) / Brand Implementation Lead (BIL)

s Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

s Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed

s Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

s Forecast brand performance and track progress towards target

s Allocate and execute in country brand budget

s Cross-functional brand leadership across Field Force, Account management, medical, legal with particular focus on Public Affairs and Policy to shape the external environment

s Train Field Force on product positioning and prioritization

s Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

s Working with NGOs and engaging with government stakeholders



s Brand Plan : review of brand strategies by regulatory / legal

s Campaign Development : Select best fitting modules for country needs

s Promo Meetings : Manage compliance review of materials

Shared Accountability

s Develop country Op Plan and influence sales targets and brand A&P allocations (with IMB CM / Internal Medicine Lead and RTAL / BIL)

s Long-range forecasting (with IMB CM / Internal Medicine Lead and RTAL / BIL)

s Revenue adjustments, as needed (with IMB CM / Internal Medicine Lead and RTAL / BIL)

s Develop promotional meetings strategy (with IMB CM / Internal Medicine Lead and RTAL / BIL)

s Validate brand-specific messages, design training (w / medical, regulatory)

s Develop awareness campaigns, congress content (w / KOLs) in partnership with Medical and Public Affairs & Policy

Qualifications :

s 5-10 years of marketing experience

s Bachelor’s Degree; master degree or MBA desired

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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