Marketing Manager
Estee Lauder Companies
Taiwan, China
6天前

Marketing Manager - Origins

PrincipalObjectives

  • Hold primary accountability for developing and implementing marketing
  • objectives, plan

    and program, including product

    selection / forecasting, promotions, positioning, and

    engagement.

  • Ensure, coordinate
  • and follows-up on field execution. Evaluate results and provide feedback

    manager.

  • Communicates Brand Platform of Authority,
  • Authenticity, Innovation and Storytelling

    through all messages and imagery. Develops strong

    relationships and acts as an

    authoritative source of information to beauty and

    mainstream consumer journalists.

    Accountabilities

    Ensure Customer and Market Growth

    Work with Brand manager to develop marketing and digital objectives,

    plan and

    budget to ensure profitable brand growth.

    Consider global Brand objectives and offerings, marketing

    guidelins, cost of goods /

    pricing objectives, manufacturing feasibility, and

    local market / competitive trends to

    make product selection, promotions, positioning,

    advertising and digital planning.

    Share findings on market

    trends (customers, prices, products and competition) with

    Brand

    manager to identify market-specific needs in terms of product, promotions,

    creative concepts, especially when they deviate from global guidelines and

    Assist in determining

    discontinuations and price increase recommendations for existing

    products

    and price for new products.

    Develop forecasts for

    products and promotional materials and shares with Brand

    manager.

    Assist in the development

    of fiscal year budgets. Presents the marketing / PR budget to

    Brand

    manager, reviews and revises.

    Spearheads all

    procedures, forms, analysis, and reports critical to the execution of

    Build an on-going

    relationship with beauty and mainstream consumer press,

    blogers / KOL

    to ensure timely, accurate, positive and continuous press coverage.

    Proactively develop and

    pitch story idea that will enhance the brand awareness and

    consumer engagement.

    Manage Operational Effectiveness

    Ensure strong execution of marketing / PR plans and major

    Oversee the processes

    critical to the execution of marketing / PR plans, i.e. : Project

    Turnovers,

    Creative Requests, Marketing Bulletins and Concept Proposals

    Orders product,

    promotional items (including collateral / visual merchandizing) and

    advertising / digital assets.

    Oversee forecasts to

    ensure planning accuracy and appropriate inventory levels.

    Recommend plans to reduce excess

    inventory levels

    Represent marketing at brand

    and sales meetings. Responsible for preparation, re-cap,

    and follow-up of internal

    meetings in regards to programs in process.

    Prepare

    timely and accurate marketing bulletins.

    Maintain

    close contact with Training and Sales on current and upcoming programs to

    Support

    Brand manager to develop trade presentations and strong sell through systems

    Help

  • develop sales cycle material to meet specific distribution requirements;
  • with

    Brand in New York and suppliers for locally produced items

    Maintain

    contact with distribution centers and key customers, follows up on promotion

    efforts,

    keeps informed on sales force needs and assists sales management as necessary

    Monitor

    expenses to ensure that they stay within budget

    Ensure

    timely delivery to customers

    Provide

    input to merchandizing, creative development, market development, sales

    promotion,

    and suggested wholesale price

    Improve Business Processes

    Identify

    ideas for new product development and shares with Brand manager

    Make

    proposals and recommendations regarding media and advertising / digital

    Interface

    with sales force and visit stores on a periodic basis. Solicit and compile

    feedback

    from field personnel as it relates to proposed programs.

    Review complaints and suggestions relative

    Identify

    opportunities utilizing new creative approaches and develops initiatives.

    Map out

    strategies for regular business and new product launches / introductions

    Make

    recommendations to the existing line based on reformulation, repackaging or

    Evaluate

    promotion and advertising program. Recommend improvements or changes.

    Lead and Develop People

    Provide leadership, guidance and management to staff

    Act with integrity honors commitments and

    behaves consistently

    Establish high workplace operating

    standards and values

    Provide input in setting performance

    objectives for team

    Clearly communicate priorities and required

    results with team

    Provide input in assessing performance of

    team-members

    With Brand manager, provides coaching,

    feedback, development

    opportunities and recognition to staff

    Influence others to achieve difficult goals

    Resolve conflicts and negotiate win-win

    solutions

    Shape environment to foster open

    communication and teamwork

    Elicit diverse points of view and

    acknowledges the views and

    contributions of others

    Maintain appropriate communication with

    different functional areas of

    brand, and with the region and New

    Work Experience

  • 8 years of relevant marketing experience preferably
  • in cosmetics business.

  • Team-lead experience
  • ProfessionalSkills

    Experiences of local (Taiwan)

    market is a must

    Strong business sense and

    analyzing capability

    Strong understanding of the brand

    and motivation for its unique positioning, culture and consumer dynamics

    Extensive knowledge of

    competitive landscape as it relates to brands and products

    Strong capability in translating

    consumer insights / marketing research / CRM analysis to marketing palnning

  • Excellent
  • knowledge and professionalism of digital communication is highly Peferred

  • Strong
  • planning and executive skills

  • Proven
  • ability to handle a multiple of projects and issues at one time

    Language

    Proficiency in Mandarin Chinese and English

    operational leader

    Strong ability to identify

    critical concerns and prioritize; problem-solving abilities

    Initiative,

    creative, energetic and open minded

    Strong

    project management capability

    Excellent

    team leader and interpersonal skills; the ability to interact with all levels

    within an organization

  • Self-motivation;
  • High energy level; the ability to work independently

    Ability

    to integrate information to identify the implications of macro trends for the

    Actively

    elicits different points of view and understands different perspectives

    under high pressure

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