Product Manager
F. Hoffmann-La Roche Ltd
Taipei Minsheng East Rd,Taipei City,Taiwan,
16天前

Objectives and Scope of Position :

Objectives :

  • Manage the assigned product portfolio, at Roche Pharma Taiwan, in alignment with Roche global goals and strategies.
  • Establish marketing priorities and guarantee the strategic focus with the right resource allocation and management.
  • Drive business success by defining and implementing the local marketing plans, ensuring that the commercial teams have the knowledge and the tools required for that.
  • Outputs :

  • Achieve quantitative (Sales, KPIs, Market Share, etc.) and qualitative targets of the respective product line
  • Annual Business Plan for the defined portfolio
  • Succeed in implementing new tests and technologies in Taiwan market
  • Efficient cost management and forecasting accuracy
  • Contributes to the achievement of the company profitability objectives
  • Clear positioning, messaging and branding guidelines.
  • Impactful events in terms of congresses and stand alone meetings.
  • Effective promotional and medical education materials.
  • Consistent implementation of global strategy through frequent communication with affiliates.
  • Forecast accuracy in line with guidance
  • Primary Responsibilities and Accountabilities

    1. Accountable for the management of a defined product portfolio with specific attention to product availability to meet customer demand / business needs

    2. Translate Roche Pharma Global strategy into local marketing plans

    3. Help develop appropriate marketing strategy and tactical action plans to optimize performance

    4. Plan and successfully launch new products

    5. Ensure that all products are actively forecasted; manage the introduction / withdrawal of products; and that product changes / updates are communicated

    6. Ensure that all commercial product management tasks are properly implemented

    7. Ensure that the sales force has the product related knowledge and skills required to sell / promote the products; providing training in the respective area

    8. Monitor monthly progress against plan and recommend corrective actions

    9. Undertake regular field visits, including key customers and opinion leaders

    10. Participate in relevant customer / marketing meetings and event / congress

    11. Work with the Senior Marketing and Sales management to organize customer meetings

    12. Manage the marketing budget in accordance to agreed latest financial plans

    13. Align with Medical Marketing the strategic plans and promotional activities for high medical value tests

    14. Support Tender Dep. on product knowledge updates

    15. Regular competitive analysis and key market trends, to share with commercial operations

    16. Respect the compliance with all relevant Roche guidelines and policies

  • At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-
  • focused healthcare groups. Our success is built on innovation, curiosity and diversity.

    Roche is an equal opportunity employer.

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