The Product Manager is responsible for execution of brand strategies through the stages of life cycle management and working with the Product Lead to evaluate opportunities and develop plans to optimize a brand or group of defined brands.
Key Responsibilities :
Executing, and evaluating promotional tactics that address the strategic need of the brand(s) with the core target audience (physicians, patients, and other HCPs).
Managing the working relationships between all internal partners (medical affairs department, regulatory department, market access department) and external partners to ensure the brand(s) objectives are achieved.
External partnerships such as creative agencies, public relations firms, or KOLs will be an integral part of the responsibility.
Works with the brand team to create marketing plans (strategic and tactical) designed for the life cycle of the brand(s) and aimed at optimizing contribution to the corporation.
Proactive identification of opportunities and key issues and communication to key stakeholders.
Coordinating product management functions such as forecasting, budget management, and supply management functions.
Required Experience / Skills / Competencies :
Minimum of 2 yeas of Sales and 3 years of Marketing experience in pharmaceutical / medical industry ; experience in surgical device or orthopedic product is preferred
Bachelor degree, or above, of Science or business is required
Experience of self-pay model is a plus
Team work and communication
Program planning and campaign execution capability
Forecasting, budgeting and financial modeling
Strategic partnering management (internal & external)
Native in Mandarin Chinese; English proficiency is required