Brand Manager, Immunology
AbbVie
Taipei, Taiwan
6天前

Job Description

PRIMARY FUNCTION / OBJECTIVE

Leadthecomprehensionof patientexperienceinsightsacrosstheBrandandInFieldTeamand developthePatientJourneytofocus theBrandTeamonthedeliveryofpatient-centric strategiesincludingCLMengagementandcustomizationwithinAbbViebusinesscodeof conduct,policiesandallapplicablelawsandregulations.

CORE JOB RESPONSIBILITIES

  • Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
  • Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
  • Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
  • Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi- stakeholder initiatives in order to meet strategic brand objectives.
  • Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
  • Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
  • Monitor brand KPIs, manage budget and brand P&L, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
  • Support the Brand Team around a brand vision and objectives that are shared by all members.
  • Take accountability and responsibility for Brand Team activities and processes
  • PREFERRED QUALIFICATIONS

  • Bachelor’s degree or equivalent
  • At least 3 years of experience in marketing
  • Relevant experience with proven track record of success in marketing within biotech / pharmaceutical industry
  • Ability to translate strategies into actionable and realistic marketing actions
  • Ability to lead, motivate and coordinate cross functional teams
  • Solid working knowledge of healthcare environment and evolving landscape
  • Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
  • Solid knowledge on finance principles and processes
  • English language proficiency verbally and in writing
  • Preferred

  • Demonstrated Sales & Marketing track record of success within biotech / pharmaceutical industry
  • Specialty Care marketing experience, especially in Gastroenterology / Immunology or experience in Biologics / Rare Disease will be a plus
  • Key Stakeholders

  • External : Patients, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital)
  • Internal : In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
  • Additional Information

  • Travel : Yes, 25 % of the Time
  • Job Type : Experienced
  • Schedule : Full-time
  • Job Level Code : IC
  • Equal Employment Opportunity Employer

    At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients.

    As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

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