Assistant Communication Manager
L'ÓRÉAL
Taipei City
6天前

KEY ACCOUNTABILITIES :

Build the brand image, develop visibility and reinforce locally its reputation over time

  • Build and implement a 360 external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity
  • Develop a communication plan with the management committee, validated by the GM
  • Implement integrated communication campaigns including brand PR event
  • Manage media relations, including new media relations
  • Plan, develop, design and manage social interactions across Brands digital channels to increase brand exposure and strengthen brand image.

  • Create and implement Social Media Optimization (SMO) & Social Media Marketing campaigns across social media platforms including FB, IG, and Youtube
  • In collaboration with Marketing, assist with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytical data
  • Interact with consumers in social media channels using social media management software and related tools, including forums
  • Manage official website routinely and implement SEO & SEM strategy
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