Oversee the brand’s online sales and development of an excellent user experience and customer journey on the web.
Achieve excellence through optimization and innovation
Be aware of on-line consumer trend to drive growth, develop and implement creative solutions to drive and convert more visitors.
Create innovative on-line sales activity to generate ORGANIC WOM on forums.
Overcome local constraints of pure-player e-business model to create similar user experience as e-boutique business model.
Monitor and help to enhance the online sales activity via E-merchandising
Work closely with marketing team and e-distributors to ensure the layout and contents are able to reach brand’s equity.
Ensure User Experience of the website including Design & Aesthetics, Content, navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns.
Own and manage SEO / SEM measurements and monitoring methodologies.
Optimize sales through data analysis (top-line data, media performance, Yahoo Mall data and CRM data)
Track and optimize every paid media performance by understanding recorded data and comparing with competitors’ media performance.
Develop customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase.