Assistant Brand Manager, Alcohol, FMCG
Robert Walters
Taipei
2天前

One of the largest producers of Scotch whisky with top ranking of market share. Also, it is a member of the Scotch Whisky Association (S.

W.A) and the Wine and Spirit Trade Association (WSTA).

Key responsibilities include :

  • Assist Brand Manager in planning, organising and excellence in managing the effectiveness and efficiency of brand activates.
  • Adopt KPIs and M&E process to identify key brand activations to ensure effectiveness of brand build, business growth and efficiency of marketing budget.
  • Work with trade marketing manager, develop and deliver marketing / channel activity plans aligned with company strategy.
  • Manage budgets, expenses and invoices for all activities to ensure accurate, up to date records are available at all times
  • Provide regular information on brand performance
  • Oversee and organise storage of the above related brand / activities materials, e.g. tailored packs, in store pos
  • Ensure zero compliance breaches and fully follow global compliance & anti-corruption regulatory
  • Other key requirements include :

  • 3-6 years Brand / consumer marketing experience.
  • Educated to degree level or equivalent, in a marketing business or related subject
  • Experience of events planning / implementation
  • Advanced Computer literacy (Excel, Word, Power-point)
  • Good command of written and spoken English
  • Spirits industry knowledge and experience preferable
  • Strong AD / PR / Event agency experience of planning / implementation preferable
  • Spirits / FMCG industry knowledge and experience preferable
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