Franchise Manager - Zejula
Baxalta
Taipei, Taiwan
5天前

Objective

The Franchise Manager position must contribute to cross-functional team work to achieve excellent results of responsible brand and must deliver these results with a deep understanding of customer insights and market understanding.

This individual should develop and implement best in class marketing strategy to improve the brand / franchise competitive position.

  • She / he should lead, direct and control all marketing programs and activities to meet the organization’s short and long-term business objectives, comply with regulations and standards on product planning;
  • campaigns; marketing communications and promotions, as well as, monitor, analyze and evaluate market trends, consumer / customer behaviors and competitor activity to identify market opportunities;
  • adjust marketing strategy and plans to meet changing environments and competitive conditions. Special focus should be given to go-to-market strategy of Zejula in self-pay market leading to reimbursement launch and ongoing life-cycle management.

    Accountabilities

    1. Demonstrate strategic planning and tactical execution capability

    Lead, design, and facilitate launch strategy / brand planning process for Zejula. Develop sales forecast based on Critical Success Factors and Brand Objectives.

    Utilize specific, relevant metrics to measure brand performance against both the sales results, as well as, non-financial KPIs such as brand preference and customer perception and patient access.

    Plan, administer, and manage commercial budget and resource allocation based on priority and necessary trade-off for overall performance of the brand.

    Execute, evaluate and adjust rolling tactical marketing plans including both traditional and e-marketing activities

    2. Strong alliance and networking capability

    Manage customer relationships with Key Opinion Leader (KOL), top national influencers / prescribers, as well as payers, and other key stakeholders for Zejula.

    Exhibit cross-functional teamwork to ensure alignment with key stakeholders in Taiwan brand team (Sales, Medical, Market Access, Business Operations, Finance and Regulatory).

    Demonstrate good collaboration between area / region / Global Zejula team.

    3. Company business policy & compliance

    Fully understand industry and company policy & code of conduct Ensure all marketing and sales activities comply with regulatory environment with the goal of maximizing product opportunity.

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