Product Manager
Roche
Taipei,Taipei City,Taiwan,
2天前
  • Job facts
  • Objectives and Scope of Position :

    Objectives :

  • Manage the assigned product portfolio, at Roche Pharma Taiwan, in alignment with Roche global goals and strategies.
  • Establish marketing priorities and guarantee the strategic focus with the right resource allocation and management.
  • Drive business success by defining and implementing the local marketing plans, ensuring that the commercial teams have the knowledge and the tools required for that.
  • Outputs :

  • Achieve quantitative (Sales, KPIs, Market Share, etc.) and qualitative targets of the respective product line
  • Annual Business Plan for the defined portfolio
  • Succeed in implementing new tests and technologies in Taiwan market
  • Efficient cost management and forecasting accuracy
  • Contributes to the achievement of the company profitability objectives
  • Clear positioning, messaging and branding guidelines.
  • Impactful events in terms of congresses and stand alone meetings.
  • Effective promotional and medical education materials.
  • Consistent implementation of global strategy through frequent communication with affiliates.
  • Forecast accuracy in line with guidance
  • Primary Responsibilities and Accountabilities

  • Accountable for the management of a defined product portfolio with specific attention to product availability to meet customer demand / business needs
  • Translate Roche Pharma Global strategy into local marketing plans
  • Help develop appropriate marketing strategy and tactical action plans to optimize performance
  • Plan and successfully launch new products
  • Ensure that all products are actively forecasted; manage the introduction / withdrawal of products; and that product changes / updates are communicated
  • Ensure that all commercial product management tasks are properly implemented
  • Ensure that the sales force has the product related knowledge and skills required to sell / promote the products; providing training in the respective area
  • Monitor monthly progress against plan and recommend corrective actions
  • Undertake regular field visits, including key customers and opinion leaders
  • Participate in relevant customer / marketing meetings and event / congress
  • Work with the Senior Marketing and Sales management to organize customer meetings
  • Manage the marketing budget in accordance to agreed latest financial plans
  • Align with Medical Marketing the strategic plans and promotional activities for high medical value tests
  • Support Tender Dep. on product knowledge updates
  • Regular competitive analysis and key market trends, to share with commercial operations
  • Respect the compliance with all relevant Roche guidelines and policies
  • Professional and Technical Requirements

    Education / Qualifications :

    Minimum : University degree or above in Science, Marketing or Business Management

    Experience, Skills, Knowledge

    Experience :

  • More than 3-year experience of Pharmaceutical Product Management experience
  • Product positioning and branding
  • Has demonstrated experience of translating science into marketing messages
  • Managed branding, medical education and PR / Communication agencies
  • Budget management experience
  • Has achieved sales and marketing goals
  • Has experience in leading multi-disciplinary teams.
  • Ideally has launched a product
  • Market analytics
  • Knowledge :

  • Understands the sales / marketing relationship
  • Key Opinion Leader development and management
  • Regulatory requirements
  • How to work in cross functional teams
  • Budgeting and forecasting process
  • Pharmaceutical market characteristics
  • Competencies

  • Proven business acumen
  • Solid interpersonal and teamwork skills
  • Good convincing skills with ability to clearly present and articulate a business position
  • Organized, proactive, dynamic, with personal initiative, and ability to achieve goals with minimal to moderate supervision and direction
  • Creativity
  • Project Management
  • Strategic thinker
  • Who we are At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-
  • focused healthcare groups. Our success is built on innovation, curiosity and diversity.

    Roche is an equal opportunity employer.

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