Marketing Manager
The Swatch Group Far East Distribution Ltd, Taiwan Branch
台北
2天前

Job-description

To lead and manage the marketing team by contributing for the development of marketing plan in accordance with brand strategy, specific market requirements and objectives, corporate guidelines and policies, in order to strengthen the position and market share of the brand.

Plan and Execution of Marketing Strategy and Activity guideline with HQ

  • Plan and execute annual media and communication plan to strengthen brand exposure and position.
  • To monitor and ensure all marketing activities and materials follow Brand guidelines with good quality.
  • Build and maintain good relationships with key media and customers (including retailers).
  • Visit retail & key wholesale POS on a regular basis to ensure brand image is up to the standard, as well as MKTG investment efficiency to support sales.
  • Monitor and supervise Advertising / PR / Trade / CRM / VM program to ensure effective and efficiency to achieve sales target and build up brand.
  • Ensure digital communication efficiency
  • A&P Budget Allocation and Control

  • Based on annual launch plan, develop detailed marketing plan.
  • Plan all A&P budget allocation according to Brand strategy and guideline.
  • Monthly up-date A&P and reporting to BM and HQ
  • Special Projects / Events Management

  • Monitor and control budget and spending, oversee and supervise program, progress, standard and quality
  • For specific and national projects / events, create, plan and prepare concept and budget with related vendors
  • Negotiate and coordinate with related vendors, including other markets, offices and internal divisions
  • CRM : responsible for annual VIP program
  • CRM database maintenance and analysis
  • Assign and allocate manpower and responsibilities
  • Coordination and developing trade promotion for both retail and wholesales

  • To strengthen the brand exposure by developing outdoor billboards network in key areas based on the available budget and reserve price and location through advance booking.
  • Provide marketing related assistance and recommendation to wholesale and retail divisions, develop trade promotion for both retail and wholesale.
  • Contact and inform Sales, BM and HQ Brand for updated marketing activities and news / information.
  • People Management

  • Hire quality people, coach and provide training
  • Deliver clear objective
  • Monitor and motivate staffs to implement marketing related activities to help achieve sales target and company goal, both quantity and quality target.
  • Annual performance evaluation for the staffs
  • Your profile

  • Good People management
  • Communication skill
  • Negotiation skill
  • Work under pressure and OT
  • 7 years working experience and 2 years management in related area
  • Sense of fashion and beauty and creative
  • Professional requirements

  • Outgoing personality and self-motivated
  • Budget control management
  • CRM & trade promotion experience
  • Digital / Social Media experience
  • University or above graduated, major in Business or Marketing or Communication related area
  • 2018-7-1

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