eCommerce Digital Marketing Manager
Lenovo
Taipei City, Taiwan
3天前

Position Description :

Position Description :

  • Build TW eCommerce branding and awareness to target audience via strategy,plan and solid execution.
  • Drive effective traffic to Lenovo Taiwan Shop and improve conversion rateform shop visit to cart order.
  • Develop eCommerce demand generation program to make shoppers choose productsover competitors’ by seamless execution of campaign execution, site experiencedesign, and program design (offer and pricing).
  • Develop and implement TW eCommerce strategy and global / regional guidancewith cross functional teams; Local and Regional Marketing and Web developmentteam.
  • Create daily, weekly, monthly activity and productivity reports. Analyzesales data to identify opportunities for increase business.
  • Lead specific sales events or projects to improve sales performance.
  • Work closely with manager to implement annual / quarterly sales plan andnecessary changes required to achieve objectives.
  • Manage media agency and creative agency for campaign implementation.
  • Develop eDM strategy and manage execution via global tools
  • Develop Facebook eCommerce strategy and manage execution.
  • Position Requirements :

    Position Requirements :

  • Bachelor’s degrees or above.
  • Minimum 5 years’+ experience in direct ecommerce operation
  • Basic understanding of marketing & business planning
  • Expert knowledge of digital merchandising (ie., SEM, SEO, eDM, Displays)with 3 years above experience
  • Strong analytical, problem solving and project management skills
  • Experience in managing 3rd contracted agency
  • Good communication & negotiation skill
  • Good English communication (Speaking, Listening, Writing & Reading) abilityas daily work requirement
  • MS Office skill s (Word, PPT, Excel) proficiency
  • We are an Equal Opportunity Employer and do not discriminate against anyemployee or applicant for employment because of race, color, sex, age,religion, sexual orientation, gender identity, status as a veteran, and basisof disability or any federal, state, or local protected class.

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