R-FM Business Manager
F. Hoffmann-La Roche Ltd
Taipei Minsheng East Rd,Taipei City,Taiwan,

Objectives and Scope of Position :

Objectives :

  • The Business Manager will play the marketing role to lead the brand management, HCP awareness and adoption, logistics optimization and distributor management of R-
  • FM portfolio, in alignment with Roche global goals and strategies..

  • S / he will lead cross-functional team to make Comprehensive Genomic Profiling (CGP) ubiquity via driving reimbursement, private insurance collaboration, hospital listing, HCP partnership and patient awareness.
  • S / he will supervise the R-FM customer service assistant to build and reinforce the first-in-class customer experience.
  • Leads to the development of the Local Marketing and Tactical Plan. Establish marketing priorities and guarantee the strategic focus with the right resource allocation and management.
  • Drive business success by defining and implementing the local marketing plans, ensuring that the commercial teams have the knowledge and the tools required for that.
  • Account planning assure a proactive participation and ownership.
  • Outputs :

  • Achieve quantitative (Sales, KPIs, Market Share and etc.) and qualitative targets (HCP’s awareness and adoption, Manage distributor to optimize logistics, and Shape CGP ubiquity) of the respective product line
  • Annual Integrated Brand Plan for the assigned R-FM product portfolio
  • Succeed in implementing new business approaches / new technologies in Taiwan market
  • Efficient cost management and forecasting accuracy
  • Contributes to the achievement of the company profitability objectives
  • Clear positioning, messaging and branding guidelines.
  • Impactful events in terms of congresses, stand-alone meetings, digital activities, awareness programs, policy shaping campaigns, patient access programs, and etc.
  • Effective promotional and educational materials to drive awareness & adoption)
  • Effective implementation of global and local strategies through regular interaction with global, area team and other affiliates.
  • At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-
  • focused healthcare groups. Our success is built on innovation, curiosity and diversity.

    Roche is an equal opportunity employer.

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