Own brand strategy & implementation of marketing programs for key Pfizer Upjohn Brands in Taiwan.
Define and drive country primary therapeutic area (TA) and brand strategy, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability targets in country.
Provide insights and brand feedback to marketing lead
Tailor brand and execute brand strategies to local market needs, and define local priorities for key Pfizer Upjohn Brands
Work closely with other marketers to generate both cost and revenue synergy between Pfizer Upjohn Brands
Select best-fitting modules from regional / global content; translate and trans-create brand materials, as needed
Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
Forecast brand performance and track progress towards target
Allocate resource and execute plans in country brand budget
Cross-functional brand leadership across field force, account management, medical, legal, regulatory, etc.
Train field force on product positioning and prioritization
Partner with medical to educate KOLs on emerging medical research and differentiated product attributes
Brand Plan : Develop brand plan and review brand strategies with key stakeholders
Campaign Development : Select best fitting modules for local needs
Promotion Meetings : Manage compliance review of materials
Develop country Op Plan and influence sales targets and brand A&P allocations (with General manager / Sales lead / Marketing lead)
Long-range forecasting (with General manager / Sales lead / Marketing lead)
Revenue adjustments, as needed (with General manager / Sales lead / Marketing lead)
Provide accurate products forecast to supply chain (With Supply chain / Marketing lead)
Develop promotional meetings strategy (with Marketing lead)
Validate brand-specific messages and design training (with Medical / Training team / Marketing lead)
Develop disease awareness campaigns, congress content in partnership (with medical and external KOLs)
5 -10 years of pharmaceutical experience including sales and marketing
Bachelor’s Degree; master degree or MBA desired
TOEIC score above 800
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.