Position Title :
Product Manager Vaccine
Department Name :
Vaccine Business Unit
Reports To :
Market Access & Vaccine BU Director
Primary Objective of Position :
The role is to manage Adults Vaccine Portfolio Taiwan marketing strategies by understanding the market competition, customer’s / patient’s insight and develop annual brands & adult vaccine portfolio strategy to win in short and long-term business opportunities to deliver profitable and sustainable winning market share aligned to overall vaccine strategy.
Key Accountabilities / Responsibilities :
Formulate and develop product portfolio marketing plan including goals, strategies, activation plans and programs to deliver adult vaccine portfolio and able to articulate the brands plan to all internal relevant stakeholders.
Capable to work together with cross functional team including medical, CS&L, RA, and all other cross functional team to ensure products supply, deliver the product strategies and deliver the product position to achieve the business goals.
Execute the overall product marketing activities and programs such as symposium, forums and overseas congress etc.
EE management & understanding the ongoing customer insights to ensure deliver the competitive product promotion.
Develop and implement product knowledge training and product communication tools (e.g eDA, patient education kits).
Ensure effective control and monitor of marketing results within designated budgets & update monthly rolling forecast on monthly DRM meeting.
Work together with above country team to prepare NPI launch plan if any and accountable for the launch readiness.
Analyse competitive position of company products and recommend price structures.
Communicate with field forces on sales campaigns and marketing activities and monitor follow-through
Prepare product forecast for adequate stock
Key Behavioural Competencies Required :
Strategic thinking and able to articulate to other a scenario with good communication skill
Results and performance driven
Big picture perspective in managing stakeholders and delivering results (strong collaboration and leadership skill)
Comfortable with ambiguity
Sense of urgency
Experience / Knowledge / Technical Skills Required :
Familiar with healthcare / pharma related industry experience
At least 3 5 years in marketing experiences (reimbursed or self-pay consumer marketing), with prior sales experience is a plus
MBA is a preferable
Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible.
Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.
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