Sr. Brand Manager
GSK
Taipei, Taiwan
4天前

Are you looking for a brand management role that allows you to drive robust customer insights and deliver promotional effectiveness?

If so, this Product Brand Management Cx Manager role could be an exciting opportunity to explore.

As a Product Brand Management Cx Manager, you will be responsible for the effective deployment of global strategies. You will also provide execution leadership across all areas of marketing to achieve short-term and long-term brand sales and profit objectives.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following :

Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights

Lead the development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teams

Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items

Support and mentor junior marketing associates on the marketing team

Manage brand equity through successful deployment and localization of global toolkits

Drive innovation strategy through flawless execution of global innovation vision board

Manage agency and cross-functional relationships at both local and global levels to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix

Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs

Collaborate with the sales team to drive strong customer engagement and in-store support

Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators

Why you?

Basic Qualifications :

We are looking for professionals with these required skills to achieve our goals :

Bachelor’s degree

Experience in leading people in both project-based and day-to-day situations

5 or more years of brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing

Experience delivering insights-based consumer communications and brand share growth

Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization

Preferred Qualifications :

If you have the following characteristics, it would be a plus :

Master’s degree

Strong financial capabilities and business acumen

Experience working in a fast paced, entrepreneurial environment

Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

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