Role Scope :
The Regional Brand Ambassador is responsible for providing central, global business development, brand building and planning support to Brown-
Forman teams across Emerging & Developed Asia, helping to fuel business growth at a local level. The role will also support Global Travel Retail (GTR) teams across Asia, as Brown Forman opens up this major channel opportunity for its single malt whisky portfolio.
Key Responsibilities :
Provide ongoing whisky education and training to Brown-Forman teams and distributors, in a way which creates deep understanding and powerful advocacy for the new brands, galvanising and mobilising key business partners to grow these brand in targeted accounts.
Support local Brown-Forman and distributor teams with key customer / distributor sell-in, helping open up new markets and channels , and using their single malt whisky expertise to drive listings and support.
Provide regional ambassadorial resource, supporting whisky fairs / tastings / events, which help build brand awareness, reputation and support business growth and communicate our credentials.
Identify and support opportunities to sell very old inventory to high net worth individuals and specialists
Support ongoing integration of the Scotch business, working with Brown-Forman market and Global teams
Plan, manage and sell-in the annual limited release programmes across the three malt brands, liaising closely with the Global brand team, local market teams, Production, Supply Chain and Customer Service.
Manage regional allocations for core and limited release expressions and NPD
Work with local teams, global team and Operations to prioritise single cask requests for Asia
Communicate new product plans to local markets, so they can plan sell-in and launches in a timely manner
Work closely with the Global brand team and local market teams on pricing of limited releases and portfolio development
Stay informed of competitive activity, business / market conditions, feeding in opportunities / issues / ideas to global and local teams, which help refine global strategy and identify new business growth opportunities
Regionally coordinate visits of the Global Brand Ambassador, Master Blender and Global Head of Advocacy to select Asian markets in conjunction with key events and market ambitions.
Support the Asia teams in annual and 3 year planning.
Necessary requirements :
or equivalent level of relevant experience
Single malt whisky expertise and portfolio management
Microsoft Office / Google Suite skills, including Excel and Powerpoint
Proficiency in English
Ability to travel as needed for business, 40-60 %
Preferred requirements : Proficiency in Mandarin
Proficiency in Mandarin
Experience working in Asian countries or Travel Retail
Experience working with specialist whisky channels
Advocacy experience with high net worth individuals
B-F Behaviours and Key Competencies :
BE A CHAMPION OF THE ROLE AND THE BRANDS :
Strongly results driven. Numerate and commercially astute
ability to work effectively and efficiently under pressure, while keeping high level of professionalism and courtesy
Trains, motivates and develops local market and distributor teams in achieving brand goals and objectives. Fosters continuous learning and development of the malt brands
Possesses passion for Scotch and new malts portfolio and the ability to inspire and motivate
Shows personal initiative, proactivity, high energy levels and self motivation
Capable of handling high levels of responsibility, business complexity, multiple tasks and getting things done on time and within budget
High levels of professional maturity and emotional intelligence : a behavioural role model
BE COLLABORATIVE :
Strong interpersonal skills : builds effective and productive working relationships, based on trust and respect, with internal and external stakeholders including distributors, global / regional / local leadership and management teams.
Ability to build strong, long-term relationships
Persuasive, able to put across a point of view convincingly, with strong oral and written communication skills. Strong presentation, delivery and listening skills
A team player supportive to all functions and different ways of working
Displays adaptability and cultural sensitivity, leveraging diverse thinking and tailoring communication to different audiences
Strong negotiating and influencing skills
Personal honesty and integrity
BE CURIOUS, CREATIVE AND COURAGEOUS :
Proactive business analytics, ability to recognize issues, opportunities and offer creative and commercial solutions. Can-do, solutions focus
Embraces continuous learning & development
Thoughtful risk taking and decision making
Effective management through business ambiguity and complexity
Open minded / Innovation mindset / new ideas / curiosity about competitor and category dynamics
Optimises use of limited resources
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-
Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area : International
Req ID : JR-00000110