Regional Brand Ambassador – Scotch Brands
Songshan Dist, Taiwan

Role Scope :

The Regional Brand Ambassador is responsible for providing central, global business development, brand building and planning support to Brown-

Forman teams across Emerging & Developed Asia, helping to fuel business growth at a local level. The role will also support Global Travel Retail (GTR) teams across Asia, as Brown Forman opens up this major channel opportunity for its single malt whisky portfolio.

Key Responsibilities :

Provide ongoing whisky education and training to Brown-Forman teams and distributors, in a way which creates deep understanding and powerful advocacy for the new brands, galvanising and mobilising key business partners to grow these brand in targeted accounts.

Support local Brown-Forman and distributor teams with key customer / distributor sell-in, helping open up new markets and channels , and using their single malt whisky expertise to drive listings and support.

Provide regional ambassadorial resource, supporting whisky fairs / tastings / events, which help build brand awareness, reputation and support business growth and communicate our credentials.

Identify and support opportunities to sell very old inventory to high net worth individuals and specialists

Support ongoing integration of the Scotch business, working with Brown-Forman market and Global teams

Plan, manage and sell-in the annual limited release programmes across the three malt brands, liaising closely with the Global brand team, local market teams, Production, Supply Chain and Customer Service.

Manage regional allocations for core and limited release expressions and NPD

Work with local teams, global team and Operations to prioritise single cask requests for Asia

Communicate new product plans to local markets, so they can plan sell-in and launches in a timely manner

Work closely with the Global brand team and local market teams on pricing of limited releases and portfolio development

Stay informed of competitive activity, business / market conditions, feeding in opportunities / issues / ideas to global and local teams, which help refine global strategy and identify new business growth opportunities

Regionally coordinate visits of the Global Brand Ambassador, Master Blender and Global Head of Advocacy to select Asian markets in conjunction with key events and market ambitions.

Support the Asia teams in annual and 3 year planning.

Necessary requirements :

  • Bachelor's Degree (preferred) plus 5-7 years of sales, business development, advocacy, marketing and / or brand ambassador experience (sensory evaluation experience a plus);
  • or equivalent level of relevant experience

    Single malt whisky expertise and portfolio management

    Microsoft Office / Google Suite skills, including Excel and Powerpoint

    Proficiency in English

    Ability to travel as needed for business, 40-60 %

    Preferred requirements : Proficiency in Mandarin

    Proficiency in Mandarin

    Experience working in Asian countries or Travel Retail

    Experience working with specialist whisky channels

    Advocacy experience with high net worth individuals

    B-F Behaviours and Key Competencies :


    Strongly results driven. Numerate and commercially astute

  • Strong work ethic and sense of accountability, with ability to invest the time and relationship building needed to accomplish objectives;
  • ability to work effectively and efficiently under pressure, while keeping high level of professionalism and courtesy

    Trains, motivates and develops local market and distributor teams in achieving brand goals and objectives. Fosters continuous learning and development of the malt brands

    Possesses passion for Scotch and new malts portfolio and the ability to inspire and motivate

    Shows personal initiative, proactivity, high energy levels and self motivation

    Capable of handling high levels of responsibility, business complexity, multiple tasks and getting things done on time and within budget

    High levels of professional maturity and emotional intelligence : a behavioural role model


    Strong interpersonal skills : builds effective and productive working relationships, based on trust and respect, with internal and external stakeholders including distributors, global / regional / local leadership and management teams.

    Ability to build strong, long-term relationships

    Persuasive, able to put across a point of view convincingly, with strong oral and written communication skills. Strong presentation, delivery and listening skills

    A team player supportive to all functions and different ways of working

    Displays adaptability and cultural sensitivity, leveraging diverse thinking and tailoring communication to different audiences

    Strong negotiating and influencing skills

    Personal honesty and integrity


    Proactive business analytics, ability to recognize issues, opportunities and offer creative and commercial solutions. Can-do, solutions focus

    Embraces continuous learning & development

    Thoughtful risk taking and decision making

    Effective management through business ambiguity and complexity

    Open minded / Innovation mindset / new ideas / curiosity about competitor and category dynamics

    Optimises use of limited resources

    Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-

    Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

    Business Area : International

    Req ID : JR-00000110

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