The Sr. Associate Marketing is responsible for execution of brand strategies through the stages of life cycle management and working with the Product Lead to evaluate opportunities and develop plans to optimize a brand or group of defined brands.
Key Responsibilities :
Executing, and evaluating promotional tactics that address the strategic need of the brand(s) with the core target audience (physicians, patients, and other HCPs).
Managing the working relationships between all internal partners (medical affairs department, regulatory department, market access department) and external partners to ensure the brand(s) objectives are achieved.
External partnerships such as creative agencies, public relations firms, or KOLs will be an integral part of the responsibility.
Works with the brand team to create marketing plans (strategic and tactical) designed for the life cycle of the brand(s) and aimed at optimizing contribution to the corporation.
Proactive identification of opportunities and key issues and communication to key stakeholders.
Coordinating product management functions such as forecasting, budget management, and supply management functions.
Required Experience / Skills / Competencies :
Minimum of 3 years of pharmaceutical / medical industry experience; experience in surgical device or orthopedic product is preferred
Science or business degree required
Experience of self-pay model is a plus
Team work and communication
Program planning and campaign execution capability
Forecasting, budgeting and financial modeling
Strategic partnering management (internal & external)
Native in Mandarin Chinese; English proficiency is required
If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.
Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win.
Together, we live the Amgen values as we continue advancing science to serve patients.