Secure local licensees across all categories ensuring product quality and proper retail distribution / placement- Negotiate the contract conditions with potential licensees.
The condition includes product items, royalty rate, MG and marketing contributions etc. Edit contract and follow up contract execution.
Monitor Licensees' performance in all aspects : Sales, Finance, Marketing & PR, channel distribution and brand image protection -
Actively interact with HQ to develop and implement local licensing plan to effectively communicate LINE FRIENDS brand value and positioning.
Develop DTR opportunity with key retailers in the consumer product field across all categories. - Ensure LINE FRIENDS brand positioning in Taiwan market aligned with global strategy and identify at the same time the specific regional needs for LINE FRIENDS products-
Understand and share key market trends and competition - Explore New Business opportunity, Develop new business lines and create business alliance-
New product development for LINE FRIENDS STOREs in Taiwan with licensees or business partners.
Over 5 years experience incharacter licensing industry.
Fluent in English