Job Description : Purpose of Role :
Purpose of Role :
To build brands by generating and shaping consumer insights, executing specific brand strategies, and effectively networking throughout the business towards excellent implementation to contribute to the profitable growth of local Diageo brand portfolio.
Work with marketing manager to achieve annual brand goals of sales value / volume, market share, P&L and brand attribute targets.
Work with marketing manager for brand strategy development and holistic marketing campaign planning that well tap into consumer insights.
Lead creative, media agencies and cross functions to develop and execute annual brand ATL activities, including TVC, Print, digital, experiential events, PR and all other consumer activations.
Partner with trade marketing and sales team to develop sales tool kit and act as brand guardian to ensure strong through-the-line execution and compliance with brand guild line.
Manage brand budget in an accurate and efficient manner
Conduct robust M&E for ATL-driven activations Work closely with global stakeholders for innovation initiatives and co-develop growth drivers for local adaption.
Be familiar with qualitative and quantitative consumer research and Nielsen data to conduct monthly and ad- hoc market analysis that leads to effective brand strategic development and interventions.
Monitor competitive activities (e.g. Media spending, competitive brand health, new brands / innovations, new brand communications initiatives) and understand competition at market level, and identify opportunities and challenges for action Manage the day-to-day operation for the brand.
Qualifications and Experience Required :
6-10 years of experience in marketing at large FMCG company ;
Be fluent in English and Mandarin is a must Experience in strategic penetration to consumer & shopper insight, category trend and competition to develop marketing strategy and execution plan that unlocks growth opportunities.
Experience at managing top-tier global brand with large scale of A&P investment on multiple consumer facing media (ex : TV, Social, Event etc.
and through- the- line activities.
Experience at working with global stakeholders to get alignment and collaborate for strategy development and execution plans.
Experience at briefing and managing advertising, media, event and other resource agencies to motivate them give their best to tackle marketing objectives.
Experience in the use of quantitative and qualitative market research and its applicability to manage brands. Experience of using key financial measures of a brand and experience of budget planning and management.
Worker Type : Regular