Be the experts of Foundation Medicine’s offerings, Comprehensive Genomic Profiling and the treatment algorithm of prioritized cancer types.
Keep posted of the latest product features and disease treatment algorithm.
Maintain quality engagement with stakeholders, including medical oncologists, key doctors of prioritized cancer type.
Be familiar with hospital processes of conducting tissue and liquid-based CGP
Adhere to the relevant local SOPs, reporting all drug safety or product complaints / counterfeits, within ONE working day
Attend annual drug safety and product complaints / counterfeit training
Assess territory potential. Develop territory plan based on insights generated by market intelligence, interaction with physicians, and colleagues of oncology business units.
Implement territory action plan.
Regularly update target customer profile and prioritization
Refine the logistic operation flow through excellent communication to customers, users and the distributor.
Seamless collaboration with oncology business units to maximize the promotional efficiency.
3. Account & Brand Management
Account-based promotion. Understand individual account’s potential. Identify prioritized cancer types and key stakeholders in each of the responsible accounts.
Implement marketing strategies in your identified cancer types to drive the business opportunities in designated territory.
Propose optimized resources to fund growth potential in major accounts.
Build strong engagement and credibility with KOLs, physicians, pathologists and pharmacists / procurement to arouse product advocacy
Co-work with KAM on hospital listing
Refine the logistic operation flow through effective engagement with pathologists and physicians.
4. Performance Management
Align with supervisor to set working objective and task
Collect, analyze and report market / competition information on time based on business requirements
5. Budget Management
Set up budget plan and execute accordingly based on company policy
6. Team work
Work closely and collaboratively with other team members
Provide counseling and mentoring to junior team members