Senior Brand Manager / Brand Manager, Pet Care
Robert Walters

A market leading pet care company is looking for an experienced Brand Manager to maximise their business growth in the local market.

Key Responsibilities :

  • Enforce development and implementation of pet specialist marketing plans including fundamental market and category research, advertising and promotion, new product development, packaging and product cost reductions
  • Ensure brand sales volume and profit growth opportunities are maximised by determining imaginative and effective brand strategies
  • Brand ownership, brand equity building
  • Initiates and manages programs and / or assigned projects on a timely basis that complement approved strategies
  • Lead and supervise marketing specialist
  • Key Requirements :

  • Interested in pet food category and have passion for pets
  • Eight years experience in MKT related field ; project management as a plus
  • Good knowledge in FMCG, consumer / shopper needs , trade and channel marketing
  • Strong analytical skills and data-driven thinking (knowledge in Logistics and Financial terminology, P&L)
  • Good communication skill, positive personality, team worker and can-do attitude
  • About the organisation :

    Nourishing Pets. Enriching Lives.

    For over 90 years, The Brand has been guided by the belief that pets and people are better together.

    The passion for pets goes beyond pushing pet nutrition forward, and into forging partnerships in the pet welfare world and raising awareness of what pets truly need.

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