Brand Manager
AstraZeneca
Taipei, Taiwan
4天前

Assists in designing, implementing and evaluating the marketing activities of assigned products within a given product line including distribution channel solutions.

Assists in analysis of market data to identify key segment drivers.Works in conjunction with promotional and direct-to-consumer teams.

The BM will provide Marketing leadership and drive innovation for the Brand throughout its lifecycle and will oversee brand success that truly delivers for patients, healthcare providers and AZ.

The BM will ensure that all Brand activities are compliant, aligned with Global, sanctioned by the appropriate stakeholders and truly patient focused.

Qualifications

  • Degree level qualification in science / medicine preferred
  • Pharmacist license preferred but not essential
  • Marketing qualifications preferred but not essential
  • Experience

  • Pharmaceutical Marketing / Sales / Medical experience within Oncology for at least one years essential
  • Experience of working within cross-functional business units essential
  • Understanding of Account Planning and Customer Engagement programme and processes
  • Good knowledge of local and international Oncology, and of women cancer preferred
  • Appreciation of local healthcare system pricing and reimbursement preferred
  • Pharmaceutical sales representative experience preferred
  • Special Requirements

  • In depth understanding of the Oncology patient experience from diagnosis throughout the rest of their journey
  • Demonstrable Strategic and tactical approach within Oncology
  • Clear evidence of innovation leading to success
  • Strong focus on effective decision making and results
  • AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.

    We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.

    We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.

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