Client Engagement Manager
Burberry Limited
Taipei City, Taiwan
9天前

INTRODUCTION

Founded in , Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations.

Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward.

Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.

RESPONSIBILITIES

  • Working with Country head to set appropriate clienteling targets for each store
  • Analyse client segmentation and work with store managers to develop client retention strategy for each store
  • Help retail teams to better understand and utilise all the available CRM reports
  • Work with S&P on delivering CRM related training to the whole retail population
  • Manage the roll-out of client related tools and projects (R-World, Event & Appointment tracking, etc )
  • Ensure all clienteling actions are clear recorded and reported to the regional team on a regular basis
  • Lead by example on CRM topics and assist to set the clienteling mindset of retail teams
  • Events

  • Based on each store's business needs, develop quarterly and bi-annual client engagement events calendar
  • Work with Marketing on division of CE / Marketing events
  • Liaise and co-ordination with vendors on the execution of CE events
  • Localisation of event guidelines for retail teams
  • Partner with Merchandising to ensure required products are in place to support the event
  • Being on-site to co-ordinate the execution of events
  • Provide tracking and post event reporting
  • Manage event budget to ensure investments are made in the right areas
  • Working with Finance to ensure all contracts, vendor payments and tax requirements are made according Burberry requirements
  • Partnerships

  • Develop relationships with external partners on sharing of resources (clients and experiences for clients)
  • Liaise with partners to ensure experiences offered to Burberry clients are aligned with Burberry’s standards
  • Create attractive propositions to attract partner’s high potential clients into our stores
  • Client Experiences

  • Organise personalised experiences for build loyalty with top clients
  • Co-ordinate regional client’s itinerary for regional events / trips
  • Plan and implement Burberry theme client experiences that occur out of Burberry stores
  • Develop a menu of approved gifts (available in local markets) to be used to build client loyalty (during birthdays, personal celebrations, etc )
  • Manage the ordering and billing of gifts from this menu
  • PERSONAL PROFILE

  • y minimum experience in Client Engagement Role
  • Strong Analytical Skills
  • CRM tools experience
  • Project Management Experience
  • Solid Retail Experience preferred
  • FOOTER

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