Planning Associate Manager/ Manager
Mindshare
Taipei, Taiwan
8小时前

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP.

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Planning Manager to join us with digital planning experience of minimum 3 years. This is a high impact, critical position to manage planning work for a leading e-commerce brand.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to :

3 best things about the job :

1. A fun environment that combines the best of being entrepreneurial whilst at the same time being a part of the most exciting business in the organization

2. A role where there are no limits to good ideas

3. Best client, encouraging most exciting work in the country

In this role, your goals will be :

In three months :

  • Understand the agency function
  • Able to adjust to the clients working style and deliver on day to day requirements
  • Understand the know-how of Digital Media
  • In six months :

  • Master Proprietary Tools
  • Championed Social / Search
  • Create Strategic Plans for the client
  • A great relationship with the client
  • In 12 months :

  • Independently taken charge of the client requirement
  • Enterprising delivered on client’s requirements with cutting edge solutions
  • Motivated team
  • What your day job looks like at Mindshare :

  • Audience research in syndicated and 1st party data sources
  • Creative spec management
  • Creation of tactical plan presentation and supporting media plan templates
  • Creation of campaign analysis plan templates
  • Oversee the successful launch of campaigns using the Launch Tracker
  • Maintain accuracy and timely updates of deliverable tracking documents for team
  • QA of media plan set up conducted by various Activation team members
  • Collate commentary on media performance and conduct first review on quality
  • Adherence to team quality standard for reporting template and delivery
  • Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
  • Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
  • Use understanding of campaign performance to contribute content to campaign wrap-up presentations
  • Act as lead for smaller, more easily managed campaigns as progress in band and client demands / allows
  • Manage accurate forecasts, media plans, and all key media planning documentation
  • What you’ll bring :

  • At least 3-4 years’ experience in digital media, advertising, marketing
  • Working knowledge and effective vocabulary across search, social, display, video, and / or programmatic media buying
  • Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
  • Ability to provide and meet forecasts of expected return of media investment
  • Strong organizational skills with a keen ability to prioritize and multitask.
  • Proven problem solving skills and ability to think outside of the box
  • Ability to work independently and collaborate in a team environment
  • Detail oriented and responsive, deadline-driven with strong reasoning skills
  • Lead by example while motivating and coaching juniors on the team
  • Manage Performance Development Cycle and Review process for juniors
  • More about Mindshare

    We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - .

    We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing.

    We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy.

    We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation.

    We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

    Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively.

    Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group.

    To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and .

    About Taiwan

    Taiwan is the fifth largest Asian market in terms of ad spend per capita. Here, TV is the most important form of media, with 89% penetration, but consumption rates are changing drastically, with 67% of TV watchers now getting their fix through the internet accessed on computers, mobiles, tablets and video on demand services.

    Taiwan’s digital media market is truly a unique blend of local, regional and global players. It remains one of the most exciting cities in Asia, with friendly people, great food served round-the-clock and the best cost to quality-of-life ratio in the Asia Pacific region.

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