Digital Director
Taipei, Taiwan

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP.

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Digital Director to join us. In this role, you will be responsible for client relationship maintenance, digital strategic thinking and discussion, storytelling, innovative case-studies and ideas for the account.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to : Senior Management

3 best things about the job :

1. You will be working in an integrated agency with digital, media, with data at the core.

2. Working within a proven, fast growing team servicing some of the biggest brands in the country.

3. Help some of the largest brands build their digital media presence and drive revenues for the largest media investment agency.

In this role, your goals will be :

In three months :

  • Win the trust of the client and the team members as a digital lead who is able to drive the optimization of performance and branding preference.
  • Have an informed and knowledgeable strategic POV always, that seamless thread through both the real and the virtual worlds of today.
  • In six months :

  • Designing strategies that are innovative and genuinely connect with consumers. Strategically leading the clients to move towards the business objectives.
  • Selling in big, innovative data firsts as stories.
  • Establish a collaborative working relationship within the planning team and performance team at Mindshare and be seen as their partner
  • In 12 months :

  • Viewed by senior management (client and agency side) as the holistic thought leader.
  • Influence the agency internally as well as client side.
  • Be an indispensable part of the local Taiwan Mindshare team (have the respect and confidence of every stakeholder and working partners)
  • What your day job looks like at Mindshare :

  • Direct the development of client presentations and other important communication in digital media.
  • Demonstrate thought leadership and innovation for enhanced media plans and results across media planning, programmatic, social, and paid search teams regularly.
  • Be familiar with clients’ digital guidance and set internal process for better QC.
  • Grow client business through equipping planning & performance team for any.
  • Train, motivate and develop planning & performance team.
  • Track performance by brands, record through aligned template, communicate with client and make improvement plan.
  • Good relationship with key media partner (Google, Facebook etc.)
  • What you’ll bring :

  • INSIGHTFUL : You’re good at identifying and distilling insights
  • INNOVATION : You are an innovative comms strategy thinker who can shape ideas. Preferably you have worked on innovative clients in the past.
  • PASSIONATE : You are a passionate and articulate individual who has strong selling skills
  • PERSUASIVE COMMUNICATOR : You have good communication skills in English. Being able to speak / write Chinese is not necessary but a big bonus.
  • You’re good at presenting strategic thinking and persuading clients / agencies of your POV

    Minimum qualifications :

  • You possess 8-10 years of media investment and / or planning experience with at least some recent high level strategy work clients (with this seniority, knowledge of offline media is expected)
  • Media agency / performance media / biddable media experience
  • Experience with one of Beauty / EC / Performance clients
  • Experience within performance marketing / demand generation
  • Deep understanding of media operation system like Facebook / Google ad platform
  • Deep understanding of 3rd tracking / serving systems like DCM / MOAT
  • Proven leadership ability have managed a team of planners & operators
  • Excellent presentation and communication skills
  • Resourceful, with validated analytic and problem solving skills
  • Client management skills to get along with partners at multiple levels in the media planning process
  • Mindset towards process optimization, both through manual processes and through technology
  • Ability to work with tight deadlines and on multiple projects from both client side and regional office, demonstrating a mature ability to handle many things at once in a dynamic environment
  • More about Mindshare

    We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - .

    We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing.

    We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy.

    We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation.

    We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

    Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively.

    Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group.

    To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and .

    About Taiwan

    Taiwan is the fifth largest Asian market in terms of ad spend per capita. Here, TV is the most important form of media, with 89% penetration, but consumption rates are changing drastically, with 67% of TV watchers now getting their fix through the internet accessed on computers, mobiles, tablets and video on demand services.

    Taiwan’s digital media market is truly a unique blend of local, regional and global players. It remains one of the most exciting cities in Asia, with friendly people, great food served round-the-clock and the best cost to quality-of-life ratio in the Asia Pacific region.

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