Country Brand Lead
Pfizer
Tamsui, Taiwan
4天前

POSITION SUMMARY

Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and OPEX of Champix / Internal Medicine Global Brands (PEH Legacy), ensuring the realization of revenue and profitability targets in country

Responsibilities

s Provide local insights and brand feedback to IMB Internal Medicine Lead / Regional TA Lead (RTAL) / Brand Implementation Lead (BIL)

s Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

s Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed

s Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

s Forecast brand performance and track progress towards target

s Allocate and execute in country brand budget

s Cross-functional brand leadership across Field Force, Account management, medical, legal with particular focus on Public Affairs and Policy to shape the external environment

s Train Field Force on product positioning and prioritization

s Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

s Working with NGOs and engaging with government stakeholders

POSITION RESPONSIBILITIES

Accountable

s Brand Plan : review of brand strategies by regulatory / legal

s Campaign Development : Select best fitting modules for country needs

s Promo Meetings : Manage compliance review of materials

Shared Accountability

s Develop country Op Plan and influence sales targets and brand A&P allocations (with IMB CM / Internal Medicine Lead and RTAL / BIL)

s Long-range forecasting (with IMB CM / Internal Medicine Lead and RTAL / BIL)

s Revenue adjustments, as needed (with IMB CM / Internal Medicine Lead and RTAL / BIL)

s Develop promotional meetings strategy (with IMB CM / Internal Medicine Lead and RTAL / BIL)

s Validate brand-specific messages, design training (w / medical, regulatory)

s Develop awareness campaigns, congress content (w / KOLs) in partnership with Medical and Public Affairs & Policy

EDUCATION AND EXPERIENCE

Qualifications :

s 5-10 years of marketing experience

s Bachelor’s Degree; master degree or MBA desired

TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and / or preferred, as applicable.

Expect candidates to demonstrate these competencies (people manager roles) :

  • Demonstrates business acumen
  • Acts decisively
  • Seizes accountability
  • Holds people accountable
  • Grows-others
  • Leads change
  • Self-awareness
  • Commits to One Pfizer
  • Builds effective teams
  • Expect candidates to demonstrate these commercial / management competencies

  • Marketing , Customer and Competitor Insight
  • Marketing Execution
  • Strategic and Operational Business / Marketing Planning
  • Data analysis, interpretation and communications
  • Performance and Program Metrics
  • Exceptional interpersonal skills
  • Exceptional collaboration / negotiation (w / Customer Marketing roles in country, FF, RTAL / BIL, IMB Country Lead, Internal Medicine Lead)
  • Exceptional prioritization among / across brands, resource-constrained context;
  • Vendor management
  • Proficiency in the local language as well as English proficiency
  • Leading Policy Shaping Strategies
  • LI-PFE

    Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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