Taiwan Marketing Manager
WeWork Companies Inc.
Taipei, Taiwan

About this role

The core goal of this role is to help build a loved brand for WeWork in Taiwan region and lead

integrated brand campaigns and strategy that generate brand awareness and demand. The ideal candidate should be able to explore and identify the brand story-to tell,

develop actionable and measurable plans based on strategic insights and market trends, leading the team and effectively deliver on projects by working with internal and external

Responsibilities :

  • Make disruption possible - initiate marketing projects that aim to disrupt and change the way people work!
  • Internalize and bring to life the WeWork brand, mission, and values through story-telling and across the planning and execution of integrated brand campaigns
  • Formulate integrated marketing strategy and quarterly plans that drive strategic brand awareness and leads generation
  • Lead the rollout of new brand campaigns (both online and offline) from conceptualization and planning, to execution and tracking effectiveness
  • Support on cross-functional brand and marketing initiatives including strategic events, brand / social partnerships, and creative projects
  • Monitor and interpret social trends relevant on a city-specific level; drive fact-based decision making by conducting focus groups and market research studies
  • Proactively build connections with global and local community teams for strategic alignment and knowledge exchange
  • Manage and maximize relationships with key vendors and agencies
  • Qualifications :
  • B.A and above
  • B.A and above
  • 6-8 years of integrated marketing and brand building experience
  • FMCG / Lifestyle / Sports brands’ brand building experience preferred, being good at brand story-telling is key for this job
  • Ability to manage multiple projects and deliver against aggressive deadlines
  • Demonstrated ability to work well with multidisciplinary teams including managing a team and developing talents
  • Excellent communication, analytical and teamwork skills
  • Fluent in written and spoken English is a must
  • To learn more about WeWork. Stay connected with us via following WeWork微招聘 LinkedIn WeWork Culture

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