Areas that play to your strengths
all the responsibilities we'll trust you with)
Consumer Insights and Market Research 5%
Supports the Brand Manager with turning data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.
When focusing on the younger segment of the target group, monitors the consumer’s perception about brand and products in social media
Brand Management 40%
Leads and contributes the brand part of projects of marketing peers as well as on / off premise and trade marketing
Builds new cross-functional tools, such as sales / marketing programs or trade marketing
Instigates and participates in creative sessions to develop tactics and assess best practice case studies
Always has the consumer and brand eye in every single project and ensures we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity
Advertising and Creative 30%
Supports the Brand Manager in creating branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions
Develops and implements the ideal advertising plan ensuring international and local learnings and the right country-specific level of digital and social components, and always with international best practices in mind
Works closely with the Digital Team to amplify the impact of advertising on own, earned and paid media channels
Supports the Brand Manager with controlling creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output
Supports the Brand Manager with managing the media agency with prudence, to ensure a best possible value-for-money advertising plan
Annually reviews media planning and buying with the agency together with the Brand Manager.
Strengthens agency service & client / agency relationships.
Product and Packaging Innovation 5%
Lead and manage solid product launches together with sales, finance and other marketing functions.
Understand which packaging solution addresses country specific needs, as well as lead and / or manage the launch proposal
Collect all learnings to share locally.
Successful execution of product and packaging launches.
Business Planning and Budget 10%
Supports the marketing team in developing and implementing the annual business plan
Prepares, together with the marketing team, the annual plan and financial budgets / P&L in co-operation with the marketing and sales team
Ensures proper project and budget tracking and stays within the agreed budget
Achievement of agreed individual annual objectives
Sustains or strengthens the brand part of the trial and awareness study; past 4 week / 12 month consumption, TOM awareness and brand salience
Builds a strong, transparent, trusty partnership and cooperation with management and personnel